In the white paper Visual Attention to In-Store Marketing: The Role of Secondary Packaging in Brand Awareness, Jerry Koefelda, Director of New Business Initiatives for Rehrig Pacific Company outlines the purpose and results of a study conducted by the Rehrig Pacific Company and Clemson University.
Sports drinks, sodas, beers, spirits, waters, premixed drinks and the deluge of newly packaged summer offerings that flood marketing channels into the distribution straits and onto retail shelves can all be quite overwhelming — especially leading up to summertime.
The efficient and effective use of air during production and packaging is the secret ingredient helping successful beverage manufacturers gain an edge over the competition, in better product quality, reduced energy and production costs, and improved sustainability.
Manufacturers and operators of machinery and equipment for the brewing industry must develop a highly integrated approach to energy and media efficiency, starting from the delivery of raw materials, auxiliaries and resources through optimizing mashing and cooking processes, using compressed air, treating wastewater and developing sanitation systems.
Delirium switches to SupeRep software to boost sales, distribution performance
March 14, 2013
After three years in Nashville, Tenn., Delirium Wine & Spirits is well established as a regional beverage distributor. How that happened so quickly is largely attributable to two things: exceptional customer service — every order is filled within 24 hours without fail — and its eclectic beverage selection.
Arcus AS, a supplier and producer of wines and spirits based in Gjelleråsen, Norway, recently turned to Hünenberg, Switzerland-based Sidel when it relocated from its traditional production and distribution facility in the center of Oslo to a new, purpose-built plant 16 kilometers outside the capital.
How manufacturing is adapting to changing demographics
As baby boomers head toward retirement and Generation Y enters the workforce, attempting to boost the competitive edge of the U.S. economy on the global stage, the transition between the two groups of workers is bringing some challenges.