Team to be led by Pierre Berard, former director of marketing for Pernod Ricard China
July 1, 2013
New York-based Pernod Ricard USA announced a reorganization and expansion of its spirits marketing team, effective July 1. The revamped group is designed to further enhance the existing momentum behind the company’s key spirits brands while capitalizing on key growth drivers such as innovation, multicultural marketing and digital media, the company says.
Louisville-based company to invest more than $35 million in facility expansion
June 28, 2013
Brown-Forman Corp., Louisville, Ky., announced its intention to expand the Woodford Reserve Distillery to meet the anticipated growing global demand for its super-premium Woodford Reserve Kentucky bourbon. The more than $35 million investment includes the addition of three new warehouses capable of housing more than 165,000 barrels of bourbon.
More than 135 tons of waste to be eliminated monthly
June 25, 2013
Chicago-based MillerCoors announced that its Golden Brewery in Golden, Colo., now is landfill-free. Building on its experience in making four of its other breweries landfill-free, this latest achievement means that one of the largest breweries in the United States eliminated an average of 135 tons of waste monthly that was previously sent to a landfill, according to the company.
Sweepstakes offers chance to win Hawaiian summer fun prize package
June 25, 2013
Kona Brewing Co., Kailua-Kona, Hawaii, invites its beer fans of legal drinking age to share their summer fun photos with the Kona Brewing Summer Bucket List sweepstakes. One grand prize winner will be treated to an endless summer of bucket list activities in the surf, sun and sand in Hawaii.
50-day contest awards daily winners with hydration prize packs
June 24, 2013
Bothell, Wash.-based Essentia Water kicked off its Super Summer Hydration Giveaway on June 21. The 50-day online promotion runs through Aug. 9 and is hosted at www.essentiawater.com/super and on Essentia’s Facebook page.
Positive 2012 sales for food, beverage, household products, report states
June 18, 2013
Retailers and consumer packaged goods (CPG) companies are dealing with new rules of consumer engagement as they seize opportunities from advanced technology and the digitally connected consumer, according to the 2013 Financial Performance Report titled “Growth Strategies: Unlocking the Power of the Consumer” by the Grocery Manufacturers Association (GMA), Washington, D.C., and PwC US, New York. Despite the overall slowing of net sales growth rates in 2012, the report notes that food, beverage and household products companies experienced positive net sales growth of 7.0 percent, 5.5 percent and 3.2 percent, respectively.
Partnership pairs FMBs with summer dishes in support of summer campaign
June 18, 2013
Chicago-based Mike’s Hard Lemonade Co. announced a partnership with celebrity chef and former “Top Chef” contestant Spike Mendelsohn in support of its July 4 consumer promotion, which begins June 19. The in-store promotion offers one winner and 11 friends the chance to win a trip to New York City to attend a private barbecue hosted by Spike.
Samuel Adams brewers at Boston-based The Boston Beer Co. have brought back Samuel Adams Brewlywed Ale for another limited release. The Belgian-style "bride ale" will be available only on June 26 exclusively at the Boston Brewery, according to the brand.