Sprite, a brand of The Coca-Cola Co., Atlanta, launched a search for undiscovered and “uncontainable” basketball players from around the world. Twenty-four amateur players will be chosen to represent either Team Sudden or Team Intense in the Sprite Uncontainable Game at the 2013 NBA All-Star game in Houston.
Kraft Foods Inc., Northfield, Ill., reported strong fourth quarter and full year 2011 results, driven by revenue growth, effective cost management and focused investments in the company’s iconic brands, the company said. However, the company’s net revenues for U.S. beverages were $725 million in the fourth quarter, down 3.2 percent. For the full year, U.S. beverages net revenue was $3 billion, a 6.4 percent decrease.
Jacob Leinenkugel Brewing Co., Chippewa Falls, Wis., a subsidiary of MillerCoors’ Tenth and Blake Brewing Co., is celebrating its 145th birthday by taking its craft beer portfolio on a cross-country tour this summer.
Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, announced a $70 million to $80 million investment in its Metal Container Corp. (MCC) facility in Arnold, Mo. The investment will increase production and create at least 20 new jobs at the facility, which produces aluminum cans for Anheuser-Busch and soft drink makers, the company said.
The 27th edition of the Nightclub & Bar Convention and Trade Show, March 12-14, plans to take Las Vegas by storm — yet again. This year’s event includes a conference program, exhibit hall and, last but not least — parties.
Dr Pepper Snapple Group, Plano, Texas, announced an exclusive partnership between its Snapple brand and NBC, FremantleMedia Enterprises and Syco’s “America’s Got Talent” reality talent competition. Snapple is the first exclusive beverage partner of the series, the companies said.
Chicago-based MillerCoors brand Coors Light partnered with 100 Black Men of America Inc., a national organization committed to enhancing educational and economic opportunities for African-American men, for the Coors Light Ice Cold Leader program that will recognize exemplary community ambassadors.
Seventy percent of consumers said coffee will be part of their Valentine’s Day dinners or dates this year, an independent survey by Dunkin’ Donuts, Canton, Mass., reported. Of those, 50 percent indicated that they would prefer to receive a fresh cup of coffee from their sweetheart rather than flowers.
The Coca-Cola Co., Atlanta, announced its 2011 full-year and fourth quarter results highlighted by 5 percent full-year global volume growth. The global volume growth was driven by 5 percent international volume growth and 1 percent organic volume growth in North America. Trademark Coca-Coca was up 3 percent for both the full year and fourth quarter, leading its growth, the company said.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!