New campaign prepares consumers of legal drinking age for spring and summer
March 12, 2014
Tecate and Tecate Light, brands of White Plains, N.Y.-based Heineken USA, kicked off a national shopper marketing program aimed at giving men of legal drinking age the essentials they need for a spring and summer full of barbecues and carácter.
New Hope Natural Media, a Boulder, Colo.-based division of Penton, announced key trends in the global natural products marketplace at the 2014 Natural Products Expo West, which took place March 6-9 at the Anaheim Convention Center in California.
Half & Half iced tea-and-lemonade beverages available in 24-ounce cans, 1-liter bottles
March 7, 2014
Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.
Limited-edition beverage packaging features artwork of local Louisville, Ky., artist
March 5, 2014
Woodford Reserve, a brand of Louisville, Ky.-based Brown-Forman Corp. and the “Official Bourbon of the Kentucky Derby,” is honoring this year’s Run for the Roses with the release of its limited-edition 2014 Kentucky Derby commemorative bottle.