Beverage News

Budweiser reality show to debut in January

Anheuser-Busch InBev’s Budweiser brand announced the debut of its social reality show “Bud United presents: The Big Time” in early 2012 on ABC in the United States. Cast through Budweiser’s social media sites, “Bud United presents: The Big Time” features young adults from around the world fulfilling their dreams, such as racing professional racecar drivers, playing for a global renowned soccer team, pitching a professional baseball game and taking the stage at a major music event. The show will air in the United States on Saturdays on ABC starting Jan. 21, 2012. 


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Heineken launches new responsible drinking campaign

Heineken, Amsterdam, launched the latest phase in its global approach to encourage the responsible consumption of its brands. Organized under the theme “Sunrise belongs to moderate drinkers,” the campaign uses the Heineken brand to deliver and reinforce the message.


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Coffee influences breakfast choices, Technomic reports

In its “Breakfast Consumer Trend Report,” Chicago-based research firm Technomic notes that coffee is playing an increasingly important role in consumers’ breakfast purchasing decisions. Thirty-three percent of consumers who drink coffee at breakfast say they are loyal to a coffee brand or restaurant that serves their preferred coffee, which is an increase from 25 percent who reported loyalty in 2009, it states.


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Starbucks mobile transactions exceed 26 million within first year

Starbucks Coffee Co., Seattle, announced that since the launch of its mobile payment technology in January, there have been 26 million mobile transactions to date. In the first nine weeks of the program, there were 3 million transactions, and in comparison for the nine-week period starting in October, there were 6 million transactions, demonstrating a significant jump in customer adoption and use.


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Jack Daniel’s launches holiday ride program for soldiers

The Jack Daniel Distillery launched its “Operation Ride Home” campaign to assist soldiers and their families in traveling home for the holidays. The distillery joined forces with the Armed Services YMCA of Fort Campbell to work with military officials at the installation to identify soldiers and families with particular needs and financial assistance for travel from the base to their homes throughout the United States this holiday season.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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