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New York-based Wat-aah is partnering with teen pop stars the OMG Girlz for a multi-faceted, national TV, retail, print and digital campaign for its line of premium functional water for kids and teens.
Building on its legacy of coupling Tennessee whiskey with music, Jack Daniel’s, a brand of Louisville, Ky.-based Brown-Forman Corp., is launching a coast-to-coast “Live at the Landmark” concert series beginning April 8.
Starbucks Coffee Co., Seattle, introduced a handcrafted Hazelnut Macchiato beverage to its menu at participating Starbucks retail stores nationwide. As one of the most popular flavors in Starbucks retail stores, second only to vanilla, the new beverage allows consumers to enjoy the popular flavor hot or iced.
Dr Pepper Snapple Group (DPS), Plano, Texas, announced that it has reached an agreement with Mondeléz International Inc., Deerfield, Ill., to reacquire the distribution rights for Snapple and several other non-carbonated beverage brands in parts of Asia-Pacific.
The Brewers Association (BA), Boulder, Colo., released its 2013 Beer Style Guidelines. This year’s edition defines two new beer styles and includes updated descriptive text for virtually all of the 142 included beer styles, BA says. The collaborative effort behind the 2013 version incorporates more than 100 suggestions from U.S. and international beer judges and experts, brewers and beer lovers, it adds.
Woodford Reserve, the “Official Bourbon of the Kentucky Derby,” is honoring the annual horse race with the release of its 2013 commemorative bottle. A product of the Woodford Reserve Distillery in Versailles, Ky., this year’s limited-edition Kentucky Derby 139 bottle features the artwork of Oregon-based painter Eric Bowman.
Steaz, a subsidiary of Doylestown, Pa.-based The Healthy Beverage Co., revealed its entire line of rebranded packaging.
Jägermeister, a brand of Sidney Frank Importing Co. Inc., Rochelle, N.Y., partnered with boxing trainer and former professional boxer Freddie Roach to launch its newest social responsibility campaign and consumer competition, "A Brother in Your Corner.”
Multiple varieties of juices and juice drinks from Minute Maid and Simply, brands of Atlanta-based The Coca-Cola Co., have been certified kosher in the United States by the Orthodox Union (OU).
Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., Atlanta, launched a new beverage line called Honest Splash. The 70-calorie juice-based drinks are sweetened only with organic fruit juice and contain between 30 and 31 percent juice, the company says.
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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.