Beverage News

PepsiCo launches new morning beverage

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Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, introduced Kickstart sparkling juice drinks for the morning consumption occasion.


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Diet Coke supports The Heart Truth campaign

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Diet Coke, a brand of Atlanta-based The Coca-Cola Co., has partnered with actress Minka Kelly to support the National Heart, Lung and Blood Institute’s The Heart Truth campaign to raise awareness about heart health.


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Lipton launches first global photo contest with Liptagram

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Lipton, a brand of Unilever USA, Englewood Cliffs, N.J., is celebrating the feel-good moments of its tea fans with the launch of Liptagram, its first global photo contest allowing Lipton fans around the world to share and connect.


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Budweiser boasts most-effective Super Bowl ad

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Budweiser’s minute-long Clydesdale ad titled “Brotherhood” earned the ranking of most effective ad of Super Bowl XLVII, according to Ace Metrix, a Mountain View, Calif.-based TV and video analytics authority.


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Wat-aah!, athletes encourage healthy lifestyle

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Wat-aah! Founder and Chief Executive Officer Rose Cameron wants kids to think of drinking water and living a healthy lifestyle as cool, fun and exciting.


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AB InBev, Constellation Brands respond to DOJ lawsuit

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On Jan. 31, the U.S. Department of Justice (DOJ), Washington, D.C., filed a civil antitrust lawsuit challenging Leuven, Belgium-based Anheuser-Busch InBev’s (AB InBev) proposed acquisition of total ownership and control of Grupo Modelo, Mexico City. 


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Study reveals women’s health and wellness preferences

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Anthem Worldwide, the brand development practice of Schawk Inc., Des Plaines, Ill., announced the results of its latest study in the white paper, “What Women Really Want From Health And Wellness.”


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Seattle’s Best Coffee offers free drinks if groundhog sees shadow

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In honor of Groundhog Day, Seattle’s Best Coffee, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., plans to ease the chill of six more weeks of winter with free beverages if the groundhog sees his shadow Feb. 2.


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Budweiser welcomes new Clydesdale, launches Twitter account

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Budweiser, a brand of Anheuser-Busch, St. Louis, launched its new Twitter account, @Budweiser, with a tweet featuring the first photo of the newest member of the Anheuser-Busch Clydesdale family.


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Activate Drinks expands into New York market

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Activate Drinks, Newport Beach, Calif., announced that it has expanded distribution of its Activate nutrient-enhanced water line into the New York City market.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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