Consumers can tweet the import beer company to win party plus-up service
December 2, 2014
This holiday season, White Plains, N.Y.-based Heineken USA is offering consumers of legal drinking age the ability to enhance their parties and get-togethers with the Heineken beer brand. The brand’s #SparkMyParty holiday delivery service will bring holiday plus-ups right to consumers’ doorsteps, the company says.
Licensing agreement will bring Community Coffee K-Cups to market in spring 2015
December 1, 2014
Keurig Green Mountain Inc., Waterbury, Vt., and Community Coffee Co., Baton Rouge, La., announced a multi-year licensing, manufacturing and distribution agreement to bring Community Coffee to Keurig portion-pack formats for consumer and commercial Keurig hot-brewing systems. Financial terms of the agreement were not disclosed.
San Antonio Spurs’ Matt Bonner named brand’s new ambassador
December 1, 2014
Austin, Texas-based Big Red Inc. signed San Antonio Spurs Forward-Center Matt Bonner as its newest brand ambassador. Nicknamed “The Red Mamba,” Bonner will appear on Big Red soda displays at hundreds of stores across central and south Texas beginning this month. Next spring, the brand also plans to host a text-to-win sweepstakes through which fans can win Bonner’s autographed Spurs jersey.
AB InBev subsidiary to host release events in nine cities
November 26, 2014
On Friday, Nov. 28, Chicago-based Goose Island Beer Co. will release its Bourbon County Brand Stout (BCBS) line of barrel-aged beers through special beer-centric Black Friday events in nine cities including Boston; Chicago; Dallas; Philadelphia; Phoenix; San Francisco; Los Angeles; and Jacksonville, Fla. Black Friday has become a beer drinker’s holiday and a true reminder that good things come to those that wait, according to the brand of Anheuser-Busch InBev (AB InBev), Leuven, Belgium.
Comax Flavors has developed a list of the anticipated flavor trends for 2015 and divided them into four groups: Melting Pot, In a Nutshell, Coffee House and Breakfast Anytime. Flavors in each of these collections are versatile and can be used in a variety of food and beverage applications including ready-to-drink beverages, alcohol beverages and dairy products, among others, the company says.
Technomic highlights top beer, wine, spirits brands
November 24, 2014
The night before Thanksgiving tends to be one of the busiest nights for bars and restaurants. This year Chicago-based Technomic Inc. foresees big sales on-premise for some of the fastest-growing beer, wine and spirits brands.
Six premium, luxury tequilas planned for 2014, 2015
November 20, 2014
Norwalk, Conn.-based Diageo North America and New York-based Combs Wine & Spirits, owned by rap artist and entrepreneur Sean “Diddy” Combs, unveiled a newly expanded portfolio of liquors from its Deleón Tequila luxury brand. This month, the duo will launch new Platinum and Reposado variants, and it intends to launch four more tequilas within the next year.
Great Lakes to dedicate sales, distribution activities to Coca-Cola brands
November 19, 2014
Atlanta-based The Coca-Cola Co. signed a definitive agreement with Great Lakes Coca-Cola Distribution LLC, a wholly owned subsidiary of Reyes Holdings LLC, Rosemont, Ill. This agreement follows a letter of intent announced in February with Reyes Holdings LLC for the granting of territories in the greater Chicago area. The Coca-Cola Co. anticipates closing the transaction in 2015, but financial terms were not disclosed.
Proceeds of wine purchase benefit Kershaw’s Challenge
November 18, 2014
OneHope Wine, Los Angeles, announced the launch of its Clayton Kershaw Signature Series varietal. This wine program was created to give influencers a platform to be used for a positive purpose, the company says.