Beverage News

NACS Show success continues

Beverage-makers exhibit latest in new product releases

More than 22,000 people were in attendance at the 2013 NACS Show, which took place Oct. 12-15 at the Georgia World Congress Center in Atlanta. Total attendance reached 22,263, with 7,874 visitors classified as “buyers,” including retailers, wholesalers and distributors.


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Zico to send fan to Sochi 2014 Winter Olympic Games

Winner will meet gold medal skier Julia Mancuso

El Segundo, Calif.-based Zico Beverages LLC’s same-named coconut water brand announced a sweepstakes through which fans can enter to win a trip for them and a friend to attend the Sochi 2014 Winter Olympic Games and meet 2006 Olympic champion Julia Mancuso.


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Celestial Seasonings launches ‘From Me To You’ holiday promotion

Tea brand invites fans to send free samples of holiday teas to friends

Lake Success, N.Y.-based The Hain Celestial Group Inc.’s Celestial Seasonings brand is helping 25,000 fans spread holiday cheer with its holiday teas. Through the Celestial Seasonings Facebook page, fans can surprise a friend or loved one anywhere in the country with a special delivery of Celestial Seasonings holiday teas as part of the brand’s “From Me To You” promotion.


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Americans expect food, beverage brands to play a role in recycling

Consumers look to product’s packaging first to learn whether it is recyclable

The majority of consumers believe that product companies and their brands play a crucial role in recycling, according to a new poll conducted by New York-based Research Data + Insights (RDI) on behalf of the Carton Council of North America (CCNA), Vernon Hills, Ill. The consulting firm surveyed 1,000 adults from across the United States, and 86 percent of them responded that they expect food and beverage brands to actively help increase the recycling of their packages.


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Big Red soda to observe National Backwash Prevention Day

Spoof video presents packaging technology for backwash prevention

Austin, Texas-based Big Red Inc.’s Big Red soda brand plans to educate consumers about the “issue” of backwashing with National Backwash Prevention Day on Nov. 1. According to the brand, an estimated 99.99 percent of Americans have unknowingly fallen victim to their favorite beverages being contaminated by backwash.


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Honest Tea, Smashburger announce national partnership

Burger chain offers freshly brewed, organic iced teas at all US locations

Smashburger, Denver, announced that it will carry Bethesda, Md.-based Honest Tea’s fresh-brewed organic iced teas at all of its restaurants nationwide. Each Smashburger location will brew a selection of iced teas from the independent operating unit of The Coca-Cola Co.


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AriZona Beverages launches Water Enhancers

Liquid concentrates feature seven of AriZona’s most popular flavors

AriZona Beverages, Brooklyn, N.Y., launched Water Enhancers, a line of liquid concentrates in on-the-go squeeze bottles. The zero-calorie Water Enhancers allow consumers to customize their still or sparkling waters by adding one of the company’s seven most popular flavors: Lemon Tea, Mucho Mango, Fruit Punch, Peach Green Tea, Arnold Palmer Half & Half, Arnold Palmer Strawberry and Golden Bear Strawberry Lemonade.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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