Washington winery asks consumers to join winemaking process
August 4, 2014
Paterson, Wash.-based Columbia Crest is turning to the Internet and consumers for its newest release. The Washington state winery will help the online community of wine lovers to create Crowdsourced Cabernet Sauvignon.
Keurig employees welcome Vermonters to join in first Community Cleanup Day on Winooski River
August 4, 2014
Keurig Green Mountain Inc. employees who are based in Vermont are participating in a week-long cleanup of the Winooski River in the company’s home state of Vermont to remove trash and debris from the waterway. As part of the 10th anniversary of this cleanup campaign, the Waterbury, Vt.-based company, in partnership with American Rivers, Friends of the Winooski and Friends of the Waterbury Reservoir, will host Aug. 9 the first Community Cleanup Day in the Winooski River Watershed for all Vermont residents.
Jamba Blue Fusion, Red Fusion smoothies now available at retailers nationwide
July 30, 2014
Inventure Foods Inc., Phoenix, a marketer and manufacturer of specialty food brands under a variety of company-owned and licensed brand names, announced a consumer-facing campaign to invite fans to vote for the next Jamba At Home smoothie recipe. The Jamba brand is owned by Jamba Juice Co., Emeryville Calif.
Tradeshow set for Nov. 2-5 at Chicago’s McCormick Place
July 29, 2014
The Packaging Machinery Manufacturers Institute (PMMI), the Reston, Va.-based owner and producer of the Pack Expo family of tradeshows, announced that the International Society of Beverage Technologists (ISBT), Dallas, will endorse and staff The Beverage Cooler Lounge at Pack Expo International 2014, which will take place Nov. 2-5 at Chicago’s McCormick Place.
History’s “American Pickers,” Mello Yello give aspiring collectors opportunity to win Ultimate Pickin’ Experience
July 29, 2014
This summer, Mello Yello, a brand of Atlanta-based The Coca-Cola Co., is partnering with History’s “American Pickers” TV show in its hunt for handpicked antiques and collectibles and encouraging amateur pickers across the nation to share their own finds.
Market research firm estimates beer segment to reach $20 billion in 2014
July 28, 2014
New research from Chicago-based Mintel suggests that while craft beer drinkers might enjoy the big, bold flavors of their favorite artisanal brews, they also place a premium on what the beer says about them. For the 25-34 age group, which represents the segment's heaviest consumers, 70 percent say that the brand of beer says a lot about a person, and 66 percent say the style does the same. This strong sense of self has manifested itself in record sales for the craft beer industry, as Mintel estimates sales of craft beer — including craft-style offerings — will reach $20 billion in 2014, more than doubling sales of five years ago.