Limited-edition Twisted Pretzel Wheat available at beer festivals, special events, on draft
April 24, 2014
To celebrate National Pretzel Day on April 26, St. Louis-based Anheuser-Busch’s Shock Top brand blended the taste of a cold beer with the taste and smell of a warm, fresh pretzel in its newest limited-edition beer: Shock Top Twisted Pretzel Wheat. The brand will serve the Belgian-style unfiltered wheat at special events nationwide and on draft at select locations for a limited time.
Spirits and wine company renews, expands distribution contracts, effective July 1
April 23, 2014
Pernod Ricard USA, New York, announced the renewal of its partnership with Republic National Distributing Co. (RNDC), Houston, and the expansion of its relationship with Miami-based Southern Wine & Spirits of America Inc., both effective July 1.
Dr Pepper Snapple Group Inc., Plano, Texas, reported that net sales and volume both increased 1 percent, respectively. These increases were impacted by favorable product and package mix and net pricing, partially offset by unfavorable segment mix and 1 percentage point of foreign currency.
Association highlights environmental initiatives of non-alcohol beverage industry
April 22, 2014
In celebration of Earth Day on April 22, the American Beverage Association (ABA), Washington, D.C., highlighted the environmental initiatives of the U.S. non-alcohol beverage industry that it supports.
Portland, Ore.-based Boyd Coffee Co. is launching a new generation of single-serve coffees for single-cup coffee brewers. The new Boyd’s Coffee cups' soft mesh filters use less packaging than the traditional rigid-side cups and also enable coffee drinkers to smell the coffees’ fresh-roasted aromas, the company says.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!