Chicago-based Coors announced that this summer, the beer brand also wants to refresh the Great Lakes. For every case of 12-ounce cans sold this summer in select states, Coors Light will donate 25 cents to the Alliance for the Great Lakes, a nonprofit organization devoted to ensuring a healthy Great Lakes for people and wildlife for future generations, up to a maximum of $60,000, the company says. The Coors Light "keep 'em great" campaign will run through the end of August in Illinois, Indiana, Michigan, Ohio and Wisconsin.
New prebiotic ingredient offers improved healthy microflora and better digestive health
May 19, 2015
AIDP Inc., City of Industry, Calif., today released a “Science White Paper” based on the peer-reviewed and published science, including a 2014 randomized, controlled trial from the University of California, Los Angeles (UCLA), behind the mechanism of action, safety and efficacy of its new prebiotic ingredient, PreticX.
Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, and Mishka, a Brooklyn-based lifestyle brand, announced a limited-edition collection of apparel that will be available on MishkaNYC.com/Brisk starting today. The collaboration is part of Brisk's "kinda out there" campaign which highlights quirky artist-created characters that appear on each can of Brisk. These characters were the inspiration for the Brisk X Mishka designs, which fuse the original Brisk can art with the Japanese anime-type stylings of renowned street artist L'Amour Supreme, the company says.
As the summer approaches, it looks as though people are getting ready to relax in the sun with a cold cocktail. In Beverage Industry’s April New Products poll, readers voted Daily’s Cocktails as, by far, the top new product release on www.bevindustry.com throughout the month.
Nick Cannon partners with Snapple, New Yorkers to ask the country to share
May 14, 2015
Born in Brooklyn, N.Y., Snapple, a brand of Dr. Pepper Snapple Group, Plano, Texas, has won a special place in the hearts of New Yorkers, and this year the brand rallied its hometown fans to share their love with the rest of the country. Now, Nick Cannon – rapper, actor, host of America’s Got Talent, and Snapple-lover – is joining the brand asking people coast-to-coast to share why they love Snapple online with the hashtag #LOVESNAPPLE, the company says.
Rebranding Positions Sauza Tequila for global expansion in Asia, Europe, South America
May 13, 2015
Sauza Tequila, a brand of Casa Sauza, Deerfield, Ill., will debut a new, premium look next month. The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, the company says. The largest rebrand in Sauza history will roll out globally, driving the brand’s continued long-term growth in existing North American markets, as well as expansion efforts in new, emerging tequila markets including Japan, Brazil, Russia and the brand’s first foray into China, it says.
Zebra releases new software solutions, touch computers
May 12, 2015
Zebra Technologies Corp., Lincolnshire, Ill.,launched Mobility DNA today. Mobility DNA is a set of enterprise mobility software solutions that drives greater efficiencies and productivity for businesses, mobile workers and channel partners, the company says. Zebra also announced two new touch computers that expand the industry’s broadest portfolio of enterprise-class Android mobile computers.
PepsiCo. partners with Usher for Usher's Pepsi Challenge
May 12, 2015
PepsiCo., Purchase N.Y., announced a first-of-its-kind, short film that the company is creating and producing. The film will include footage from UrtheCast, the world's first full-color Ultra High-Definition video system located aboard the International Space Station, feature Pepsi consumers from around the world and leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher, the company says. As part of this year's Pepsi Challenge campaign, the interstellar short film combines video, music, technology and storytelling, with Pepsi consumers across the globe playing a role in the experience.
Purchase, N.Y.-based PepsiCo announced its partnership with Entrepreneurship with Impact Ventures, a subsidiary of Ahead of the Curve, an organization established to build an ecosystem to support socially innovative business models in the Arab region.