Beverage News

Coca-Cola partners with LeBron James to create new Sprite flavor

Limited-edition CSD available nationwide in convenience, value stores
March 19, 2014

Atlanta-based The Coca-Cola Co. has joined forces with NBA superstar LeBron James to create a new, limited-edition Sprite flavor. Sprite 6 Mix by LeBron James combines the taste of Sprite with a splash of cherry and orange flavor, the company says. The flavor formulation, packaging graphics and product name for Sprite 6 Mix were co-developed with James to reflect his style and taste preferences, it says.


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C&C Group completes acquisition of Wallaces Express

Purchase of Scotland's largest wine and spirits wholesaler will enhance service, increase value, company says
March 19, 2014

C&C Group plc, the Dublin-based manufacturer, marketer and distributor of beer and hard cider brands including Woodchuck and Hornsby’s, has acquired the remaining 50 percent stake in Wallaces Express, Scotland's largest wine and spirits wholesaler.


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Cheribundi juice drinks expand into Walmart

Tart cherry juice company to add 2,100 locations to distribution network
March 18, 2014

Cheribundi Inc., Boulder, Colo., announced that two of its top-selling Fruit Refresh blends, Lemonade Refresh and Cranberry Refresh, now are available in 2,100 Walmart locations. These products will be merchandised in the juice aisle.


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PepsiCo builds on commitments to sustainable agriculture

Expands support for local communities with new land policy
March 18, 2014

To build on the policies and programs that Purchase, N.Y.-based PepsiCo already has established in a number of areas including supplier conduct, sustainable agriculture, and environmental health and safety, the company now is rolling out a land policy with zero tolerance for illegal activities in its supply chain and for land displacements of any legitimate land tenure holders.


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Juice Products Association promotes 100 percent juice

iTi Tropicals highlights category’s benefits
March 17, 2014

The Juice Products Association (JPA) released a statement in January highlighting the nutritional benefits of 100 percent juice. “Can something that tastes as good as 100 percent fruit juice be good for you? Research shows it is,” the statement read. “More than just sugar and calories — 100 percent juice is a healthful, nutrient-dense beverage. It also contains beneficial vitamins, minerals and phytonutrients (plant compounds).”


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Brewers Association reports 2013 craft beer growth

Volume and sales reach record levels as market share surpasses 7 percent
March 17, 2014

The Brewers Association (BA), Boulder, Colo., released 2013 data about U.S. craft beer industry. Craft beer rose 18 percent in volume sales, representing a total of 15.6 million barrels, and increased 20 percent in retail dollar value, making the segment the primary growth driver in the beer industry, according to the BA.


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Mountain Dew teams up with new X-Men movie for campaign

Fan-focused international campaign will reach consumers in nearly 30 countries
March 17, 2014

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced an official, international partnership with 20th Century Fox’s upcoming “X-Men: Days of Future Past” film, which premieres in U.S. theaters May 23.


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Starbucks, Keurig Green Mountain amend agreement

Starbucks loses exclusivity as super-premium coffee for Keurig but gains K-Cup expansion
March 14, 2014

Starbucks Coffee Co., Seattle, and Keurig Green Mountain Inc., Waterbury, Vt., announced amended terms to their existing five-year agreement, which they reached last summer.


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Food Safety Summit 2014 to focus on regulation

BNP Media event offers new regulation seminars, networking opportunities
March 14, 2014

The Food Safety Summit, which will take place April 8-10 in Baltimore, will focus this year on the importance of industry regulators in the foodservice industry.


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Brewers Association to host 31st annual Craft Brewers Conference

Craft Brewers Conference, BrewExpo America expected to attract 7,000 attendees
March 14, 2014

The Brewers Association will host the 31st edition of its Craft Brewers Conference (CBC) & BrewExpo America from April 8 to 11 in Denver.


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Multimedia

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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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