New craft beers feature nitrogen instead of carbonation
January 25, 2016
After experimenting with countless iterations and test batches in the nano-brewery at the Sam Adams Boston Brewery, the brewers at Boston-based The Boston Beer Co. announced the release of the first three brews from the Samuel Adams Nitro Project: Nitro White Ale, Nitro IPA and Nitro Coffee Stout.
In an effort to encourage consumers to add more joy and wellness to their life, Evolution Fresh, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., has declared Jan. 26 as the first-ever National Green Juice Day. To celebrate, Evolution Fresh is teaming up with on-demand delivery service Postmates to deliver free Green Juice Breaks, a three-pack of 15.2-ounce, cold-pressed, high-pressure processed (HPP) Sweet Greens and Lemon juices, to consumers in 15 cities, the company says.
Cascadia Managing Brands, Rubicon Exotic Juices to launch three lines in 2016
January 25, 2016
Ramsey, N.J.-based Cascadia Managing Brands, a food and beverage brand management and consulting firm, announced it has signed a definitive brand management agreement with U.K.-based Rubicon Exotic Juices.
As part of the Nielsen CGA joint venture, New York based-Nielsen and CGA Strategy, U.K., announced that Brand Index, a statistically robust, fully projected on-premise measurement for beverage alcohol clients, will be rolling out in two phases this year.
Recent launch includes Cabernet Sauvignon, Red Blend
January 19, 2016
Napa, Calif.-based Delicato Family Vineyards announced the launch of Z. Alexander Brown, a new portfolio of wines from Napa Valley winemaker John Killebrew and Grammy-award winning musician Zac Brown. Highlighting the quality of California's North Coast with a Cabernet Sauvignon and Proprietary Red Blend, Z. Alexander Brown wines unveil a robust style reflective of the land and the potential that can result from a pair of artists with a passion for bringing food, people and a sense of place together through creativity, the company says.
Heaven Hill Brands, Bardstown, Ky., announced the launch of Christian Brothers Apple, the third flavor extension in the growing Christian Brothers Brandy line. The newest addition builds off the fast-growing apple flavor and successes of CB Honey and Peach, the company says.
360-degree program offers on-premise, digital components
January 18, 2016
A subsidiary of Heineken International BV, White Plains-N.Y.-based Heineken USA’s Heineken Premium Lager is pairing up with UEFA Champions League (UCL) and Major League Soccer (MLS) beginning March 1 for Heineken’s fully integrated, 360-degree retail and on-premise Soccer is Here program. The program encourages legal-drinking-age fans to choose Heineken for all of their soccer viewing activities, the company says. National TV, digital partnerships, social support, account activation and a consumer sweepstakes rewarding shoppers for every minute of every UCL and MLS match, will drive consumer engagement and increase consideration and sales of Heineken throughout the program, it adds.
Shock Top brand to appear in Super Bowl ads for first time
January 18, 2016
Anheuser-Busch (A-B), the St. Louis-based subsidiary of Anheuser-Busch InBev, announced that for the 28th consecutive year it will serve as the exclusive category advertiser for the Super Bowl. On Feb. 7, the brewer will use the prominent advertising stage to spotlight Super Bowl veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning Super Bowl advertiser Michelob Ultra, it says.