Atotonilco, Mexico-based Patrón Spirits is introducing a new addition to its Patrón Citrónge liqueur portfolio. Patrón Citrónge Mango is crafted from the highest-quality Ataulfo mangos from the Mexican states of Nayarit and Chiapas, the company says.
Summer is here, and Purchase, N.Y.-based PepsiCo Inc.’s Pepsi brand is offering consumers one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations, it says. The brand announced how it will kick off the season with a summer campaign that will offer consumers prizes as well as a new mobile app that invites fans to "pop open music every hour."
New York-based Castle Brands Inc., a developer and international marketer of premium and super-premium branded spirits, reported financial results for the quarter and 2015 fiscal year, ending March 31.
This summer, Los Angeles will welcome 7,000 inspirational athletes from 177 different countries to the 2015 Special Olympics World Summer Games.
To celebrate, The Coca-Cola Co., Atlanta, founding partner of Special Olympics, has assembled a team of artists to record a unified song for the World Games titled “Reach Up.” The new song debuts will be performed during the World Games, the company says.
Ranking top 100 beverage brands based on 2014 sales
June 12, 2015
Consumer interest in craft beers has caused an explosion in the beer category in 2014. This year, Anheuser-Busch Inbev took the top spot on Beverage Industry's compilation of the Top 100 beverage companies based on 2014 sales.
Katy Perry, Juicy J and others endorse bottled water brand
June 9, 2015
Los Angeles, Calif.-based CORE Hydration announced its lineup of Hollywood investors continue to grow. Becky G, Diplo, Juicy J, Max Martin and Katy Perry have joined the company as brand investors, it says.
Constellation Brands Inc., Chicago, announced that internationally-renowned soccer players Clint Dempsey and Miguel Layún will serve as brand ambassadors for Modelo Especial, a pilsner-style lager brewed for 90 years in Mexico. The brand, which recently became the second most imported beer in the United States, has partnered with Dempsey and Layún as part of its summer marketing campaign, which began this month and centers around the sport of soccer.
The January 2016 issue of Beverage Industry includes a cover story on our Bottler of the Year, as well as articles about juice smoothies, RTD cold-brew coffee, and supermarket growth. Check it out today!