- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Lipton Iced Tea, a brand of the Pepsi Lipton Partnership North America joint venture between Unilever Group, London, and PepsiCo, Purchase, N.Y., announced a new nationwide sweepstakes to get consumers on their feet and dancing.
Through new programs, policies and products, The Coca-Cola Co., Atlanta, is reinforcing its efforts to work together with American communities, businesses and government leaders to find meaningful solutions to the complex challenge of obesity, the company says.
Hamilton, Bermuda-based Bacardi Limited acquired St-Germain, the super-premium elderflower liqueur brand previously owned by Cooper Spirits International, New York. Robert Cooper, the creator of St-Germain and president of The Cooper Spirits Co., will continue to support the liqueur label, working hand-in-hand with Bacardi and bartenders around the world to continue to build the brand, the company says.
Dunkin’ Donuts, Canton, Mass., is asking its Twitter followers to help reveal the newest flavor of Dunkin’ Donuts K-Cup packs with the Next Dunkin’ K-Cup Pack Sweepstakes.
Dos Equis, a brand of Heineken USA, White Plains, N.Y., is making football and basketball playoff season more “interesting” this year with the launch of its Game Changer marketing initiative. Running through March, Game Changer encourages consumers of legal drinking age to use Dos Equis Lager and Dos Equis Ambar to enhance their in-home and on-premise sports viewing experiences, the company says.
Sacramento Coca-Cola Bottling Co. announced that it has been acquired by The Coca-Cola Co., Atlanta. Sacramento Coca-Cola Bottling is the sixth-largest independent Coca-Cola bottler in the United States, with territories in northern California, it says.
During the 52 weeks ending Nov. 10, 2012, the sparkling wine category increased 4.6 percent in dollar sales, said Danny Brager, vice president of beverage and alcohol for Chicago-based market research firm Nielsen, in a Dec. 31 blog post.
Seattle-based Starbucks Coffee Co. announced the formal closure of its acquisition of Atlanta-based Teavana Holdings Inc. on Dec. 31, 2012, making the brand a wholly owned subsidiary of Starbucks and the newest member of its emerging brands portfolio.
Buoyed by positive same-store sales and customer traffic results, the Washington, D.C.-based National Restaurant Association’s Restaurant Performance Index (RPI) rose in November. The RPI, a monthly composite index that tracks the health of and outlook for the U.S. restaurant industry, stood at 99.9 in November, up 0.5 percent from October. However, November marked the second consecutive month in which the RPI stood below 100.
Bethesda, Md.-based Honest Tea, a subsidiary of The Coca-Cola Co., Atlanta, released its 2012 mission report, “Keeping it Honest.” The third annual report details how the company is working to live up to its mission “to create and promote great-tasting, healthier, organic beverages” and extend economic opportunities to help communities in need.
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