Partnership to develop Robert Mondavi brand in China
March 26, 2014
Hong Kong-based Vats Liquor and Constellation Brands Inc., Victor, N.Y., announced a long-term strategic agreement to jointly develop the wine brand Robert Mondavi in China. Vats Liquor and Constellation will work together to exclusively market and promote the brand. The format and the scale of this agreement are unique in the global wine industry, the companies say.
Portfolio of specialty products to bolster distributor’s craft beer and spirit offerings
March 26, 2014
In a new agreement, Ashland, Ore.-based Rogue Ales & Spirits and Missouri Beverage (MoBev), St. Louis, will join forces to distribute the craft beer and spirits manufacturer’s products statewide. Although Rogue is not new to the Missouri market, the partnership provides further opportunities to build the company’s craft beer and spirit brands, it says.
Ecological goals also focus on sustainable packaging
March 25, 2014
Because water is key to its production processes, Hamilton, Bermuda-based Bacardi Ltd. has set new goals through its “Good Spirited” global sustainability program in order to become more ecologically responsible for the production of its flagship brand, Bacardi Rum, it says.
Bryant will become No. 3 shareholder for sports drink company
March 24, 2014
BodyArmor, a Beverly Hills, Calif.-based sports drink company, announced that professional basketball player Kobe Bryant made a significant investment in the company and will become its No.3 investor, behind co-founders Mike Repole and Lance Collins.
Soft drink maker also expands online platform, behind-the-label content
March 21, 2014
Atlanta-based The Coca-Cola Co. is expanding its “The Ahh Effect” campaign with added features for its second year. The teen-focused effort will build on its history of innovation with several marketing firsts for Coca-Cola in interactive and broadcast media this coming year, the company says.
Strongbow Gold Apple, Honey & Apple varieties also showcase new look
March 21, 2014
White Plains, N.Y.-based Heineken USA, which acquired import rights to the Strongbow Hard Cider brand in January 2013, is phasing out the original Strongbow Hard Cider recipe in place of the new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. In a blind taste test conducted last year by Rogil Research, both men and women noted that they strongly preferred the new crisp, refreshing flavor profile of Strongbow Gold Apple, the company says.
New alcohol beverage marks A-B’s first wholly new brand in 8 years
March 20, 2014
St. Louis-based Anheuser-Busch (A-B), the U.S. arm of Anheuser-Busch InBev, will release its new Johnny Appleseed Hard Apple Cider brand nationwide April 7. Inspired by the legendary adventurer and storyteller, Johnny Appleseed Hard Apple Cider features a refreshingly sweet flavor with a crisp apple bite, the company says.