Beer campaign includes TV ads, special-edition packaging
February 19, 2014
In anticipation of the upcoming 2014 FIFA World Cup Brazil, St. Louis-based Anheuser-Busch’s Budweiser brand revealed “Rise As One,” a global creative campaign on behalf of its sponsorship of the tournament.
Mio Energy to add Acai Berry Storm and Tropical Fusion flavors
February 18, 2014
Northfield, Ill.-based Kraft Foods Group released its 2014 Innovations Hot List infographic. The infographic details trends and new products from the company including the new Mio Energy Acai Berry Storm and Tropical Fusion flavors.
Castle Brands Inc., a New York City-based developer and international marketer of premium and super-premium branded spirits, reported financial results for the three- and nine-month periods ending Dec. 31, 2013.
First releases to include aged Barterhouse and Old Blowhard whiskeys
February 12, 2014
London-based Diageo plc announced the official start of its Orphan Barrel Whiskey Distilling Co. The Tullahoma, Tenn.-based venture aims to locate lost and forgotten barrels of whiskey from around the world and share them with the growing base of whiskey aficionados in the United States, the company says.