Available through the Pepsi Lipton Tea partnership, a joint venture between Purchase, N.Y.-based PepsiCo and London-based Unilever, Lipton iced tea launched a summer campaign called “Feel the Taste,” which began Memorial Day weekend.
Collaboration campaign supports new Skyy Infusions Moscato Grape
May 20, 2013
Skyy Vodka, a brand of Campari America, San Francisco, announced the launch of its newest advertising and social media campaign, titled "Be Part of the Art," to support its new Skyy Infusions Moscato Grape vodka.
Just as craft beer continues to expand, the Craft Brewers Conference (CBC) & BrewExpo America has grown. Organized by the Brewers Association (BA), a non-profit trade organization based in Boulder, Colo., the CBC attracted 6,400 brewing professionals and approximately 440 exhibitors from March 26 to 29, in Washington, D.C.
Company sets goal to inspire 3 million people by making activities and sports gear available all summer
May 14, 2013
Coca-Cola USA, a division of The Coca-Cola Co., Atlanta, is gearing up for summer with the launch of its “Get the Ball Rolling” initiative with events that encourage activity and fun for millions of consumers across America.
100,000-square-foot cidery to more than double cider production capacity
May 10, 2013
Vermont Hard Cider Co. LLC, a wholly owned subsidiary of Ireland-based C&C Group plc, announced that construction is under way on its new, state-of-the-art cidery in Middlebury, Vt. The $30 million project is being built less than a mile from the current Middlebury facility, it says.
Starbucks to support expansion of GMCR’s Keurig platform beyond North America
May 8, 2013
Seattle-based Starbucks Coffee Co. and Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) signed an agreement to expand their partnership for the manufacturing, marketing, distribution and sale of Starbucks- and Tazo-branded single-serve packs for use in GMCR’s Keurig single-serve brewing systems.