50-day contest awards daily winners with hydration prize packs
June 24, 2013
Bothell, Wash.-based Essentia Water kicked off its Super Summer Hydration Giveaway on June 21. The 50-day online promotion runs through Aug. 9 and is hosted at www.essentiawater.com/super and on Essentia’s Facebook page.
Positive 2012 sales for food, beverage, household products, report states
June 18, 2013
Retailers and consumer packaged goods (CPG) companies are dealing with new rules of consumer engagement as they seize opportunities from advanced technology and the digitally connected consumer, according to the 2013 Financial Performance Report titled “Growth Strategies: Unlocking the Power of the Consumer” by the Grocery Manufacturers Association (GMA), Washington, D.C., and PwC US, New York. Despite the overall slowing of net sales growth rates in 2012, the report notes that food, beverage and household products companies experienced positive net sales growth of 7.0 percent, 5.5 percent and 3.2 percent, respectively.
Partnership pairs FMBs with summer dishes in support of summer campaign
June 18, 2013
Chicago-based Mike’s Hard Lemonade Co. announced a partnership with celebrity chef and former “Top Chef” contestant Spike Mendelsohn in support of its July 4 consumer promotion, which begins June 19. The in-store promotion offers one winner and 11 friends the chance to win a trip to New York City to attend a private barbecue hosted by Spike.
Samuel Adams brewers at Boston-based The Boston Beer Co. have brought back Samuel Adams Brewlywed Ale for another limited release. The Belgian-style "bride ale" will be available only on June 26 exclusively at the Boston Brewery, according to the brand.
Vita Coco Kids available at Target stores nationwide in July
June 11, 2013
New York-based Vita Coco launched Vita Coco Kids, a new line of coconut water beverages formulated especially for children between the ages of 2 and 8. The new beverages will be available in Apple Island, Paradise Punch and Very Cherry Beach flavors.
The beverage marketplace continues to make strides against the economic downturn that hampered consumers and businesses beginning in 2008. In Beverage Industry’s compilation of the Top 100 beverage companies based on 2012 sales, The Coca-Cola Co. continued to lead the list by recording an additional $1.5 billion in sales compared with 2011.