Food and beverage dollar sales growth stable in January, but outlook is mixed
February 11, 2013
Symphony Consulting, a business unit of Chicago-based SymphonyIRI Group Inc., has completed an initial analysis of shopper behavior since Jan. 1 when the payroll tax increased. The analysis focuses on the impact of the payroll tax increase on food and beverage consumption, including its impact on key dimensions, such as the type of stores shopped, type of brands bought (store brands versus national brands), and the effect on various segments and categories.
Diet Coke, a brand of Atlanta-based The Coca-Cola Co., has partnered with actress Minka Kelly to support the National Heart, Lung and Blood Institute’s The Heart Truth campaign to raise awareness about heart health.
Lipton, a brand of Unilever USA, Englewood Cliffs, N.J., is celebrating the feel-good moments of its tea fans with the launch of Liptagram, its first global photo contest allowing Lipton fans around the world to share and connect.
Budweiser’s minute-long Clydesdale ad titled “Brotherhood” earned the ranking of most effective ad of Super Bowl XLVII, according to Ace Metrix, a Mountain View, Calif.-based TV and video analytics authority.
On Jan. 31, the U.S. Department of Justice (DOJ), Washington, D.C., filed a civil antitrust lawsuit challenging Leuven, Belgium-based Anheuser-Busch InBev’s (AB InBev) proposed acquisition of total ownership and control of Grupo Modelo, Mexico City.
In honor of Groundhog Day, Seattle’s Best Coffee, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., plans to ease the chill of six more weeks of winter with free beverages if the groundhog sees his shadow Feb. 2.