Beverage News

Catalina expands coupon service to convenience stores

Catalina Marketing Services announced that it is expanding its nationwide point-of-sale (POS) media network into convenience stores at the National Association of Convenience Stores Show in Chicago. The expansion follows a successful pilot program with technology partner Outsite Networks. 


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Samuel Adams expands small business philanthropy program

The Boston Beer Co. expanded its philanthropic initiative Samuel Adams Brewing the American Dream to Chicagoland food, beverage and hospitality small-business owners. The Chicago expansion of the program, which provides access to loans for small businesses, is in partnership with Accion Chicago, a member of the Accion U.S. Network.


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Coca-Cola opens new Russian plant

The Coca-Cola Co., Atlanta, and its bottling partner, Coca-Cola Hellenic, Athens, Greece, will invest $3 billion in Russia during the next five years, beginning next year. The announcement came with the official opening of a new Coca-Cola plant in the Rostov region of Russia.


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AB InBev adopts sustainable approach to brewing in China

Anheuser-Busch InBev (AB InBev), New York, and energy solutions provider GE, Fairfield, Conn., have formed a strategic alliance to develop innovative manufacturing solutions that are designed to drive energy efficiency and water savings in existing and “greenfield” AB InBev facilities across China.


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PepsiCo to promote sustainable farming in China

Purchase, N.Y.-based PepsiCo Inc., which grows and uses more than 3 million tons of fruits and vegetables for its juice brands each year, signed a Memorandum of Understanding with the Ministry of Agriculture of the People's Republic of China to promote sustainable agriculture projects and accelerate the development of the Chinese countryside.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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