Brand also launching packaging redesign for 120th anniversary
May 26, 2016
This summer, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced it will run a retail and on-premise program encouraging consumers to Choose Interesting and make the most of the season’s celebrations, while fans anticipate the launch of the next Most Interesting Man in the World.
Bottled water poised to the be largest beverage category by volume in America by 2017
May 25, 2016
The International Bottled Water Association (IBWA), Alexandria, Va., in conjunction with New York-based Beverage Marketing Corporation (BMC), released 2015 bottled water statistics, which show that Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales are up 8.9 percent from the previous year, according to the companies.
Delicato Family Vineyards, Manteca, Calif., announced that it has acquired the historic Santa Lucia Highlands vineyard estate long known to locals as River Road Vineyard from Monterey's McFarland family. The purchase of the 243 acres will strengthen Delicato Family Vineyards' presence in California's leading appellations, including Monterey, Lodi and Napa Valley, the company says.
Dunkin Donuts unveils new version of DD Perks mobile app
May 23, 2016
Canton, Mass.-based Dunkin’ Donuts announced a program to give new members of its DD Perks Rewards Program the chance to score some extra perks. This week, Dunkin' Donuts, in partnership with Atlanta-based The Coca-Cola Co., is offering consumers who join the program the opportunity to win tickets to one of several COPA America Centenario soccer matches, also known as football, the company says.
Organic industry addresses supply chain challenges
May 19, 2016
The U.S. organic industry posted new records in 2015 with total organic product sales hitting a new benchmark of $43.3 billion, up 11 percent from the previous year's record level and far outstripping the overall food market's growth rate of 3 percent, according to the Washington, D.C.-based Organic Trade Association's (OTA) 2016 Organic Industry Survey.
To meet increasing popularity and demand on the heels of its April launch in select major cities, Truly Spiked & Sparkling, a brand of Boston-based The Boston Beer Co., announced its new spiked sparkling water has expanded distribution.
Georgia Historical Society unveils marker where first Coca-Cola was served
May 16, 2016
Atlanta-based The Coca-Cola Co. and its global philanthropic arm The Coca-Cola Foundation announced that they are pouring money into improvements throughout the city's Centennial Olympic Park District. Coca-Cola Chairman and Chief Executive Officer Muhtar Kent announced the gift alongside Atlanta Mayor Kasim Reed at a celebration hosted at the intersection of Peachtree and Marietta streets, where the first Coca-Cola was served 130 years ago on May 8, 1886, the company says.