- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., will make its Mtn Dew Baja Blast carbonated soft drink available at retail for the first time.
To celebrate National Pretzel Day on April 26, St. Louis-based Anheuser-Busch’s Shock Top brand blended the taste of a cold beer with the taste and smell of a warm, fresh pretzel in its newest limited-edition beer: Shock Top Twisted Pretzel Wheat. The brand will serve the Belgian-style unfiltered wheat at special events nationwide and on draft at select locations for a limited time.
San Diego-based Noots! Nutrition LLC announced that its RuckPack caffeine-free dietary supplement shots have expanded into more than 7,000 Walgreens stores nationwide.
Pernod Ricard USA, New York, announced the renewal of its partnership with Republic National Distributing Co. (RNDC), Houston, and the expansion of its relationship with Miami-based Southern Wine & Spirits of America Inc., both effective July 1.
Dr Pepper Snapple Group Inc., Plano, Texas, reported that net sales and volume both increased 1 percent, respectively. These increases were impacted by favorable product and package mix and net pricing, partially offset by unfavorable segment mix and 1 percentage point of foreign currency.
In celebration of Earth Day on April 22, the American Beverage Association (ABA), Washington, D.C., highlighted the environmental initiatives of the U.S. non-alcohol beverage industry that it supports.
Portland, Ore.-based Boyd Coffee Co. is launching a new generation of single-serve coffees for single-cup coffee brewers. The new Boyd’s Coffee cups' soft mesh filters use less packaging than the traditional rigid-side cups and also enable coffee drinkers to smell the coffees’ fresh-roasted aromas, the company says.
Columbus, Ohio-based White Castle is making its medium-roast coffee available in single-cup coffee pods for consumers to brew at home.
Bai Brands, Hamilton, N.J., introduced a new, all-natural half tea, half lemonade beverage as part of its Bai5 5-calorie, antioxidant-infused, coffee-fruit beverage line.