Integrated campaign includes sweepstakes, mobile app
February 24, 2017
Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.
GameTime Sports Drink features natural ingredients, low sugar
February 21, 2017
GameTime Hydration Inc., the New York-based parent company of GameTime Sports Drink, announced the launch of a line of alkaline water sports drinks. The initial line includes an alkaline water and three flavored drinks — Punch, Lime and Mango — that have been infused with minerals and vitamins for a crisp, clean taste, the company says.
Effective March 1, Brown-Forman, Louisville, Ky., announced that Rachel Barrie assume the role of whisky maker for its Scotch whisky portfolio, which includes the BenRiach, The GlenDronach and Glenglassaugh distilleries.
Brand offers sweepstakes, chance to win trip to Mexico
February 15, 2017
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard patios, the 360-degree program features national TV advertising, media partnerships and a national sweepstakes.
Tradeshow and convention to take place March 27-29
February 15, 2017
Taking place March 27-29, 2017, at the Las Vegas Convention Center, Las Vegas, the Nightclub & Bar Convention and Trade Show will continue to bring the latest technologies, products and strategies for hospitality professionals in the bar, restaurant and nightlife space to the forefront.
Taking place Sept. 11-15, 2017, at Germany’s Messe München exhibition center and the adjacent ICM Internationales Congress Center München, drinktec 2017 will occupy 14 exhibit halls covering approximately 150,000 square meters of space.