According to a January Insights from Nielsen titled “Tops of 2018: Tequila Drove Spirit Category Growth in 2018,” mezcal, a smaller sub-category of tequila, posted the highest growth rate in 2018.
As bars and restaurants see a growing sect of consumers abstaining from alcohol beverages, operators are getting creative with their drink menus in order to encourage consumers to visit the establishment but for an alcohol-free evening.
A number of the industry’s leading tire suppliers have unveiled a range of new products, as well as technical enhancements to existing models to improve the performance of beverage distributors.
SPRiZZi Drink-Co. introduced a new line of flavored craft sodas. Post Brewing Co. launched its first-ever advertising campaign, and Wine Water Ltd. launched O.Vine.
To educate consumers about the brewing process or how handcrafted spirits are made, many breweries and distillers operate as “go-to” destinations complete with tours, taprooms, samples and merchandise.
RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.
Data collection technology is allowing retailers and manufacturers the ability to develop and stock the products that consumers want or even know the ones in which they should be investing time and money.
Smirnoff launched the latest TV commerical for its Smirnoff Zero Sugar Infusions Line. CERIA Brewing Co.'s cannabis beer titled Grainwave now is available in 132 dispensaries throughout Colorado. S&D Coffee & Tea launched their latest product line of eight infused, non-carbonated beverages.