Marketing

Fanta, Silk and Jim Beam Announce Promotions

New programs promote choice, challenge and entertain consumers.
May 16, 2011
Fanta, a brand of The Coca-Cola Co., Atlanta, is creating a more playful experience for consumers with its “Less Serious” campaign. To capture Fanta’s diverse consumer group, “Less Serious” will be rolled out with a flexible approach that allows each market to choose from three marketing focuses.
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Pepsi Max, Corona and Lifeway Rollout New Programs

Beer brands and soft drinks target consumers
April 4, 2011
Pepsi Max, a product of PepsiCo, Purchase, N.Y., partnered with companies in the technology and music industries to create innovative experiences for attendees of last month’s South by Southwest festival in Austin, Texas.
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Heineken, Coca-Cola and Cheerwine promotions

March 7, 2011
Heineken and Coca-Cola support sports and more marketing-related news.
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Folgers, Pepsi and alcohol brands announce promotions

February 7, 2011
New agreements for Pepsi and promotions for Folgers, Absolut and more.
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Sun Drop, Sleepytime Bear and more featured in programs

January 7, 2011
New programs announced for DPS’ Sun Drop soda, Celestial Seasonings’ Sleepytime Bear and more.
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Taste challenges and targeted marketing dominate beverage companies' outreach

September 10, 2010
Smirnoff and Pepsi Max tempt consumers based on taste, Coca-Cola launches Million Point Giveaway, Van Gogh vodka and Corona Light reach out to specific demographics.
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New Product Development Supplement: Demographics pose challenges for marketing

September 10, 2010
Communication on product’s benefits varies depending on ages and values of target consumers.

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Multimedia

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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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