Marketing

Marketing: QR codes, apps and contests reach consumers

January 15, 2013

 Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.  


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Jack Daniel's drinking school

April 16, 2012
Brown-Forman Corp.’s Jack Daniel’s brand opened an online drinking school to educate consumers about responsible consumption.
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Boston Beer's Marathon

April 16, 2012
The Boston Beer Co., brewer of Samuel Adams beers, is the official beer sponsor of the 2012 Boston Marathon, taking place this month.
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Sprite's talent search

April 16, 2012
Sprite, a brand of The Coca-Cola Co., launched a search for undiscovered and “uncontainable” basketball players from around the world, the brand says.
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Voss' clean water campaign

March 14, 2012
Voss Artesian Water from Norway kicks off its second annual 31 Days to Make a Difference campaign on World Water Day, which is March 22, ending on Earth Day, April 22.
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Marley Coffee delivery

March 14, 2012
Marley Coffee is bringing its coffee to the streets of New York City for 15 weeks through a promotional partnership with MetroPCS.
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Snapple gets bottled up

March 14, 2012
Inspired by Dr Pepper Snapple Group brand Snapple juice drinks, Jelly Belly Candy Co., Fairfield, Calif., launched a new line of Jelly Belly jelly beans packaged in miniature Snapple bottles.
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‘Racey’ vodka

March 14, 2012
Fuzzy’s Ultra Premium Vodka signed on as the official vodka of the Izod IndyCar Series and Firestone Indy Lights.
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Diet Pepsi's ‘refreshing’ advertising

February 15, 2012
PepsiCo debuted its new Diet Pepsi marketing campaign, “Nothing Refreshes Like a Diet Pepsi,” during the 69th annual Golden Globes awards show in January.
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PBR sponsors PBR

February 15, 2012
Pabst Blue Ribbon has become the exclusive beer partner of Professional Bull Riding.
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Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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