Channel Strategies

PepsiCo launches customizable fountain machines

Pepsi Spire offers more than 1,000 beverage variations

Purchase, N.Y.-based PepsiCo Inc. launched a new portfolio of Pepsi Spire fountain beverage dispensers that allow consumers to craft more than 1,000 customized beverages with the touch of a button.


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Discount retailers expand consumables strategy to entice repeat purchases

Channel beverage sales grow 8 percent

Although discount retailers offer a wide variety of products for one-stop shopping at an affordable price, it’s their consumables selections that having been boosting sales, albeit indirectly.


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On-premise dollar sales up as consumers trade up

Bars, restaurants turn to creative campaigns to boost consumption occassions

Despite a challenging economic year, the on-premise channel still is committed to offering consumers the opportunity to explore the latest alcohol beverage trends.


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E-commerce gaining share of consumer packaged goods sales

Online grocery sales hit $6.5 billion in 2013

If Cyber Monday statistics are any indication of the future for the overall online sales market, it could be a bright future for the online community.


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Drug store beverage sales outpace industry average

Channel offers opportunities to promote health and wellness-related beverages

A trip to the drug store is no longer just an opportunity to refill a prescription or restock the family first aid kit. Today’s retailers are instituting different programs to provide shoppers with a more value-added experience, experts note.


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In Zone Brands rebrands as good2grow

New branding positions juice company to grow into other beverage categories

Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.


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Consumers advance beyond multichannel shopping, PwC reports

Annual survey of online shoppers reveals consumer expectations

Although retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved the way for a “total retail” experience, according to New York-based PwC’s report “Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model.” Based on a survey of more than 15,000 online shoppers globally, the study reveals eight consumer expectations that call upon retailers to create a total retail business model transformation.


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Category management strategies turn to big data

Technology equips retailers to meet shoppers' needs

Mobile apps and Web technology are making many daily tasks, such as grocery shopping, easier for consumers.


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Taco Bell embarks on largest beverage menu expansion in its history

Quick-service restaurant leverages PepsiCo partnership with six new offerings

Taco Bell Corp., a subsidiary of Louisville, Ky.-based Yum! Brands Inc., announced that it has taken its PepsiCo partnership to the next level by introducing six new beverage offerings.


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Supermarkets battle big-box retailers for market share

Demand for premium, private label products brings consumers to channel
During the recession, foodservice and on-premise channels struggled as consumers began eating and drinking at home more often to save money.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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