Channel Strategies

Taking a tactical approach to category management

Retailers engage consumers with merchandising strategies
By Jessica Jacobsen
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Similar to how college basketball coaches instituted end-of-game timeouts in order to strategize a “sure-fire” inbounds play during March Madness, retailers and brand owners are calling their own plays when it comes to merchandising. Retailers and brand owners have taken a methodical approach to different merchandising tactics for brands and categories in order to engage consumers and stimulate purchase behavior, experts note.


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Drug stores offer convenience, expertise for consumers

Loyalty and rewards programs keep consumers coming back.
By Jennifer Haderspeck
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For cold and flu season, allergy season and everything in between, drug stores provide consumers with the advice and relief they need for their ailments.


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Alcohol raises the bar in on-premise channels

By Stephanie Cernivec
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 Whether it’s the ambiance, celebrity sightings, exclusivity, cocktails or a combination of all of the above that attract consumers to nightclubs, it’s clear that the “cool factor” is a must-have for success.  


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Supermarkets compete for consumer share

Pre-mixed cocktails post strong growth in supermarkets
By Jennifer Haderspeck
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 By offering a wide variety of items such as food, beverages, health products and more, supermarkets have managed to remain relatively stable in terms of store performance during the last year, experts suggest.  


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Mass merchandisers downsize for urban markets

By Jennifer Haderspeck
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 According to IBISWorld’s July 2012 report, “Warehouse Clubs & Supercenters in the US,” supercenters are one of the fastest-growing industries in the retail sector and have shown consistent growth during the last five years.  


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New standards impact school nutrition

Beverage companies look to meet new guidelines
By Jessica Jacobsen
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For the first time in more than 15 years, the U.S. Department of Agriculture (USDA) announced new standards for school meals, including beverages. 


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High hopes for on-premise

Value offerings, creative drinks bring consumers out
By Stephanie Cernivec
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Although it’s true that “there’s no place like home,” the on-premise segment strives to offer consumers something they cannot get at home, whether it’s the environment, the service or the drinks.
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Drug stores' prescription for success

Pricing, merchandising attract drug store shoppers
By Stephanie Cernivec
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The drug store channel showed higher-than-average growth last year with unit sales increasing 2.2 percent versus a retail industry average decline of 0.6 percent in food, drug, convenience and mass merchandise stores, excluding Walmart, according to Susan Viamari, consumer insights expert at Chicago-based SymphonyIRI Group.
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Category management leverages insights

Technology, research provide retail solutions
By Jennifer Zegler
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When it comes to category management, retail experts often agree that beverage manufacturers are on the leading edge of understanding assortment and placement of their products within retail outlets. Paul Weitzel, managing partner at Willard Bishop, Barrington, Ill., attributes part of the segment’s success to the direct store distribution (DSD) system used by many manufacturers.
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Interacting with technology to boost sales

Vending rolls out new payment options and interactive models
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As the vending channel looks to grow its user base, beverage companies, suppliers and organizations such as the National Automatic Merchandising Association (NAMA) are seeking more ways to enhance the vending experience and increase consumer usage.
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Multimedia

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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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