Channel Strategies

Popularity of wine on tap spreads

Restaurants, bars tap growth opportunities at the keg

Wine on tap began to catch on in the late 2000s in major metropolitan areas like New York City and San Francisco as a way for cost-conscious consumers to sample premium wines without having to purchase an entire bottle. In recent years, the popularity of wine on tap has spread inland.


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Honest Tea, Smashburger announce national partnership

Burger chain offers freshly brewed, organic iced teas at all US locations

Smashburger, Denver, announced that it will carry Bethesda, Md.-based Honest Tea’s fresh-brewed organic iced teas at all of its restaurants nationwide. Each Smashburger location will brew a selection of iced teas from the independent operating unit of The Coca-Cola Co.


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Drinking in the natural benefits

Peak Organic beer, Solixir offer organic beverage appeal

Consumers’ interest in the health and wellness benefits of natural and organic food products has translated into the creation of beverages to meet these market needs.


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Natural retailers pursue an organic appeal

Natural channel growth outpaces conventional retailers

Approximately two out of three “health and eco” consumers identify selection of healthy and organic products or produce as the most important factor when deciding where to shop regularly, according to the August 2013 “Market Lifestyle of Health and Sustainability (LOHAS) MamboTrack Health & Natural Shopper Research & Beverage Market Industry Insight” report.


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Convenience stores enhance the speedy shopping experience

Convenience stores upgrade their offerings to maximize purchase opportunities

Thirty years ago, many consumers had a negative perception OF buying food at a gas station.


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USDA releases rules for competitive beverages in schools

Exploring official school beverages standards

Following up on last year’s new standards for school meals, the U.S. Department of Agriculture (USDA) unveiled its new “Smart Snacks in School” nutrition standards that will affect food and beverages sold in vending machines and a la carte.


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Foodservice venues serve a side of refreshment

Channel offers low-calorie, indulgent beverages

The foodservice industry tends to be a leading indicator of how well the economy is going to perform, says Joe Pawlak, vice president of Chicago-based Technomic Inc.


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The next generation of vending machines

Technology, cashless payment options appeal to millennials

Imagine having the ability to pick up a beverage and examine it without ever touching it. Thanks to next-generation vending machines, this idea of virtual selection is becoming a reality.


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Discount retailers increase their market share

Store openings, growing acceptance contribute to channel success.

Similar to how fast food restaurants added dollar or value menus in order to entice consumers, the value proposition for discount retailers has helped dollar retail chains gain market share against traditional retail formats.


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Taking a tactical approach to category management

Retailers engage consumers with merchandising strategies

Similar to how college basketball coaches instituted end-of-game timeouts in order to strategize a “sure-fire” inbounds play during March Madness, retailers and brand owners are calling their own plays when it comes to merchandising. Retailers and brand owners have taken a methodical approach to different merchandising tactics for brands and categories in order to engage consumers and stimulate purchase behavior, experts note.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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