Cardiovascular concerns propel heart health ingredients
August 15, 2011
The American Heart Association (AHA) reports that the prevalence and control of traditional risk factors of heart disease, such as hypertension, tobacco use, high cholesterol, diabetes and obesity, remain an issue for many Americans, according to the AHA’s Circulation journal’s article “Heart Disease and Stroke Statistics – 2011 Update” published in December 2010.
Sodium consumption has been a large concern in the food industry because, in excess, it can lead to high blood pressure, which can increase the risk for heart attacks, strokes, heart failure and kidney failure, according to the U.S. Food & Drug Administration (FDA). Now consider that according to Russell Keast, associate professor at the Center for Physical Activity and Nutrition at Deakin University in Australia, the average American consumes nearly four times the recommended amount.
The frequently asked question, “What should I have to drink?” was the inspiration for Diageo’s flavored malt beverage (FMB) strategy. This summer’s advertising for Diageo’s Smirnoff Premium Malt Mixed Drinks answers that question featuring a “Fridgetender,” a portable bartender character who appears in refrigerators and coolers at the right time. In addition to Smirnoff Premium Malt Mixed Drinks, Diageo’s FMB lineup also includes the recently launched Jeremiah Weed FMBs and Smirnoff On The Rocks, which is a multi-serve version of the Premium Malt Mixed Drinks.
Obesity continues to be a significant health issue in the United States and health-conscious consumers continue to look for functional products that promise weight management-related benefits. In their quest for wellness, consumers are learning more about the benefits of protein and fiber. In addition, some consumers are searching for what Ram Chaudhari, senior executive vice president and chief scientific officer of Schnectady, N.Y.-based Fortitech Inc. calls a “magic bullet” for weight loss and management solutions.
Somewhat serendipitously, I opted to read the May 16 edition of The New Yorker featuring an in-depth profile on PepsiCo’s food and beverage innovation plans while traveling to last month’s IFT Annual Meeting & Food Expo in New Orleans. The “Snacks for a Fat Planet” article by John Seabrook details PepsiCo’s plans for innovation across its portfolio of products with insight from senior PepsiCo executives, including Jonathan McIntyre, senior vice president of R&D global beverages, who was featured in Beverage Industry’s April cover story.
The Institute of Food Technologists’ (IFT) 2011 Annual Meeting & Food Expo took place June 11-14 in New Orleans. The event attracted food professionals from around the world as well as 900 exhibiting companies. At the keynote panel, journalist Michael Specter and panelists representing the food industry tackled the question about how to go about changing the image of food science in the marketplace. Specter, who is a staff writer for The New Yorker, stated that U.S. consumers tend to mistrust science, which includes a wide-ranging — although unsubstantiated — mistrust of genetically modified foods.
The health and wellness trend has sweeteners top of mind for consumers. In an effort to moderate their caloric intake, consumers are surveying products and purchasing according to their personal priorities.
Bone health concerns, such as bone mineral density, bone mass and osteoporosis, are issues commonly associated with an aging population. Although many products are available that target the specific concerns of the baby boomer generation, manufacturers are recognizing the issue is not tied to age.
The July 2015 issue of Beverage Industry includes a cover story about Tito's Handmade Vodka, as well as our State of the Industry articles and articles about water enhancers, High Brew, and beverage offerings in foodservice. Check it out today!