In recent years, consumer concerns about sugar intake have created a macrotrend of healthier beverages. As a result, the beverage industry has seen natural sweeteners like stevia evolve and become more widely used.
Although consuming something that’s alive might sound like a challenge from NBC’s “Fear Factor” TV show, probiotic beverages introduce consumers’ digestive systems to beneficial live cultures in a more appetizing way.
Whether for new product launches or reformulations, natural zero-calorie sweeteners like stevia and erythritol are gaining ground in the beverage market, says Melanie Goulson, sweetness applications leader for Cargill, Minneapolis.
When it comes to the latest trends, “healthy” and “natural” continue to top the list of consumer needs and interests for beverages, according to respondents of Beverage Industry’s annual New Product Development Survey.
Performance drink ingredients give athletes an extra boost
October 16, 2013
Similar to how Popeye the Sailor Man consumed spinach to fuel his strength to save the day, many athletes turn to performance beverages to fuel their performance and help put them on the path to victory.
Defining the preferences of boomers, Xers and millennials
August 16, 2013
In The Who’s 1965 rock song “My Generation,” the group sang about how older generations did not seem to understand its generation. Today, beverage research and development (R&D) experts are trying to change this notion by better understanding generational demographics for baby boomers, Generation Xers and millennials (also known as Generation Y) and formulating products that fit their nutritional and lifestyle needs.