Picadas released a new variety pack of 12 cans with four different flavors, including a brand-new flavor, Piña (pineapple), which is found exclusively in the variety pack. The original flavors — Limonada, Mango and Guava — are included in the pack.
Behavioral research platform Veylinx, New York, revealed in a new year-over-year study how consumer demand is increasing for both non-alcohol and alcohol canned cocktails.
1800 Tequila continues its support of the professional football league with six new limited-edition commemorative 1800 Tequila Blanco bottles for the LA Rams, LA Raiders, Carolina Panthers, San Francisco 49ers, Detroit Lions and Jacksonville Jaguars.
Riboli Family Wines announced the launch of its latest brand: Riva de la Rosa, a collection of white wines from Italy’s notable wine regions of Piemonte, Toscana, Marche and Lazio.
Following interest and engagement from followers on Instagram, Ben Soffer founded Spritz Society, a collection of sparkling wine cocktails featuring all-natural, transparent ingredients.
The buzz of activity is coming from the low- and no-alcohol markets with sober curious, functionality and premiumization helping the segments resonate with consumers.