BACARDÍ Bahama Mama, BACARDÍ Mojito and BACARDÍ Sunset Punch launch in variety pack
May 24, 2021
Following on the successful launch of BACARDÍ Real Rum Canned Cocktails last year, BACARDÍ Rum, a brand of Bacardi Ltd., Hamilton, Bermuda, is expanding its range of canned cocktails with three new flavors and a variety pack. The new flavors are BACARDÍ Bahama Mama, BACARDÍ Mojito and BACARDÍ Sunset Punch (Sunset Punch exclusively is available as part of the new variety pack).
TFE named importer, sales and marketing partner for Italian producer
May 20, 2021
Trinchero Family Estates (TFE), St. Helena, Calif., announced that Ceretto is partnering with TFE as the portfolio's sales and marketing partner in the United States effective immediately. The partnership will allow Ceretto to continue to grow in the United States with the support and resources of TFE.
Sutter Home Family Vineyards, a division of Trinchero Family Estates, expanded its portfolio with Fruit Infusions, a line of sweet wines that are infused with real fruit juice and natural fruit flavors.
Greenbar Distillery expanded its foothold in non-alcohol ready-to-drink (RTD) canned cocktails with three new offerings: Earl Grey Bitters+Soda, UnGin+Tonic and UnRum+Cola.
With the pandemic hampering the tourism market, craft beverage alcohol purveyors had to get creative to engage with consumers. Harvest Hosts is aiming to connect American RVers with hosts among its 868 winery, distillery and brewery partners.
Roll out set for California with additional states to follow throughout summer
May 18, 2021
Southern Glazer's Wine & Spirits, Miami and Dallas, has signed a national alignment agreement with 818, the award-winning, hand-crafted tequila brand founded by Kendall Jenner. Produced in Jalisco, Mexico, the brand has created as much marketplace buzz for its 16 blind tasting awards as it has from its famous owner.
Q Mixers unveiled a packaging rebrand that will extend beyond its packaging to also be featured across its website, social media and other consumer touchpoints.
Investment marks is 1st as part of Constellation’s Focus on Minority Founders initiative
May 13, 2021
Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in the fast-rising rosé label, La Fête du Rosé ― a brand created to cater to diverse drinkers who share common interests across travel, food, experiences and wine. The investment was made through Constellation’s venture capital group and represents the first company to receive investment dollars as part of Constellation’s Focus on Minority Founders initiative, which plans to invest $100 million in Black, Latinx, and minority-owned businesses by 2030, it says.