Plume & Petal, a brand of Bacardi Ltd., launched Spritz Ready-to-Drink (RTD), a collection of canned spritz cocktails made from vodka that’s infused with natural flavors and sparkling water.
Initial rollout set for Florida, Texas; additional markets to follow in 2022
August 3, 2021
Southern Glazer's Wine & Spirits, Miami and Dallas, announced its new SG+ enhanced service offering, bolstering the company’s leading fine wine, artisanal wine, craft and luxury spirits capabilities for customers and suppliers across Southern Glazer’s U.S. network.
Bottle release coincides with Bring the Light campaign
July 29, 2021
UV Vodka will get a fresh new look with the launch of a new photochromic bottle design that activates a bright spectrum of colors when exposed to UV sunlight.
Premium tequila brand CALIROSA announced its launch in 14 states with wider distribution to roll out across the United States and Mexico later in the year.
Partnership will bring Sauza tequila brand into U.S. RTD category, Truly Hard Seltzer into bottled spirits
July 22, 2021
Chicago-based Beam Suntory and The Boston Beer Co., Boston, have formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments.