Captain Morgan Spiced Gold 0.0% to launch in Great Britain in September
August 31, 2023
Captain Morgan, a brand of London-based Diageo plc, unveiled Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold, offering a deliciously spiced flavor profile. Following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% during the past few years, Captain Morgan Spiced Gold 0.0% brings further choice to the market as the latest brand, and first dark spirit, to join Diageo’s alcohol-free portfolio.
Kellogg’s Eggo and Sugarlands Distilling Co. are pairing up again with the launch of their latest boozy innovation: Eggo Brunch in a Jar Sippin’ Cream.
Three Olives Vodka announced a major rebrand. Three Olives was reformulated with the mindfully modern drinker in mind to introduce low-calorie, zero-sugar and gluten-free vodka options across its 13 expressions. A fresh, fun bottle redesign was created to capture the essence of expressiveness and vibrancy while maintaining a sense of simplicity, it notes.
The Glenlivet, a brand of Pernod Ricard USA, recently introduced The Glenlivet Twist & Mix Cocktails, a new line of premium, ready-to-serve, whisky-based cocktails.
BeatBox announced its first “Partner Series” custom package in collaboration with Oklahoma State University (OSU) Athletics. Entering the second year of a three-year agreement, BeatBox kicked off the inaugural Partner Series package design featuring images of Oklahoma State University’s legendary mascot: Pistol Pete.
Blue Run’s Mike Montgomery to lead expanded Coors Spirits Co. team
August 8, 2023
Molson Coors Beverage Co., Chicago, has reached an agreement to acquire Georgetown, Ky.-based Blue Run Spirits, an award-winning producer of finely crafted bourbon and rye whiskies. The deal represents another step in Molson Coors’ evolution as a total beverage company while providing Blue Run with resources to continue its growth. As its first spirits acquisition, the addition of Blue Run boosts the Molson Coors’ footprint in spirits as it continues to evolve from its storied history as a beer company and premiumize its portfolio, the company says.
As ready-to-drink (RTD) cocktails experience continued growth, experts note that the category’s rise could be due to diversification versus that of the hard seltzer category.