Crook & Marker announced the launch of its latest innovation ― Lime Margarita ― a premium canned cocktail made with pure Blue Agave Tequilana and all natural ingredients.
Bottle designed by artist Ashley Price, known as Pinklomein
March 5, 2021
Just in time for International Women’s Day (March 8), Van Gogh Vodka will release a limited-edition hashtag #GoghGirl bottle designed by artist Ashley Price, known as Pinklomein in the art world.
Featuring Meek Mill and Leslie Grace, video include consumer submissions
March 4, 2021
Following a worldwide call for voice and dance submissions in November, BACARDÍ rum debuted the official music video and full song for the first-ever remake of global hit single “Conga” Feat, Meek Mill and Leslie Grace, produced by Boi-1da.
Vodka, flavored malt beverage brand donates $50K to Black Girl Ventures
March 1, 2021
As part of the brand's ongoing commitment to the Black community, Smirnoff is partnering with Washington, D.C.-based fitness studio, Black women-owned small business SideBarre to give adults (21 and older) across the United States the opportunity to attend a series of complimentary, inspirational virtual bar(re) classes from home in support of Black women entrepreneurs across the country.
Absolut Vodka, Perrier-Jouët and Beefeater changes support Sustainability & Responsibility roadmap
February 25, 2021
Pernod Ricard, Paris, unveiled a set of packaging innovations from Absolut Vodka, Perrier-Jouët and Beefeater, as part of its 2030 “Good Times from Good Place” Sustainability & Responsibility roadmap.
Non-alcohol Neon Zebra launches in March in 4 cocktail-inspired flavors
February 25, 2021
PepsiCo, Purchase, N.Y., is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcohol cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds, it says.