Nelson’s Green Brier Distillery announced the launch of Nelson Brothers, a new line of whiskeys debuting with two releases: Nelson Brothers Classic Bourbon and Nelson Brothers Reserve Bourbon.
Brand partners with Jonas to bring his secret sangria recipes to market
June 29, 2022
Cambridge, Mass.-based Ohza, a fast growing ready-to-drink (RTD) cocktail company, announced that musician and actor Joe Jonas has joined the brand as an investor, and partnered to launch his own product line: Fizzy Sangria. Available across the country in retail and online at drinkohza.com, Fizzy Sangria is the company's first product line extension, it says.
‘The Lesbian Bar Project’ spotlights Lesbian bars across US
June 27, 2022
Roku Inc. announced that the Roku Brand Studio and Mast-Jägermeister US will create a new limited streaming series, “The Lesbian Bar Project,” directed by Erica Rose and Elina Street, and hosted by Lea DeLaria.
Kavalan’s King Car Conductor has unveiled a new packaging design. The label design presents “King Car Conductor” written in a semi-cursive Chinese calligraphic script in gold, paired with flowing lines referencing the Snow Mountain where Kavalan sources its mineral-rich meltwaters.
The canned wine company unveils ad campaign with a surprise cameo from new Bev investor Halle Berry
June 22, 2022
Bev, Los Angeles, announced the launch of its Serving Pride campaign in benefit of wayOUT, a non-profit organization seeking to empower LGBTQ+ people to feel safe being who they really are. The campaign, which includes new product innovation, out-of-home advertising, a social campaign and Los Angeles-based activations, kicked off with the launch of limited-edition Bev Pride, a white wine spritz, with 10% of the proceeds to be donated to wayOUT, the company says.
In time for summer, Sagamore Spirit announced the launch of its ready-to-drink canned craft cocktails in three flavors: Pineapple Ryegarita, Honey Paloma and Lemon Tea Fizz.
The Kraken Rum Co. announced its entry into the ready-to-drink (RTD) category with the release of three new canned cocktails: Kraken & Cola, Kraken Rum Punch and Kraken & Ginger Beer.
Canned cocktail to be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola
June 13, 2022
Brown-Forman Corp., Louisville, Ky., and Atlanta-based The Coca-Cola Co. announced a global relationship to debut the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option. Jack Daniel’s & Coca-Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola. The beverage will be available in markets around the world, with initial launch planned for Mexico in late 2022.