As part of the year-long celebration of its 150th anniversary, Bacardi created a commemorative time capsule at its Bermuda headquarters to symbolize the unity, passion and pioneering spirit of the brand.
Constellation Brands Inc. launched a new mobile marketing program in the northeastern United States featuring new products and popular wine brands within the Hello Vino mobile app for Android and iPhone devices.
In time for Valentine’s Day, Alacran Tequila released a limited-edition pink bottle. Featuring a soft-touch matte material, the pink bottle is available in New York, Texas, Mexico, Colombia and Hong Kong.
When consumers are enjoying a glass of cucumber water after a massage, purchasing a pint of their favorite Ben & Jerry’s ice cream, or ordering a cocktail at the bar, they’re typically not thinking about how these everyday decisions could be affecting the spirits they find at retail.
After ringing in the New Year with a glass of Champagne or sparkling wine, there’s no better time than the present to take a look at the future of this growing segment. And according to New York-based global market research firm TNS, the sub-category has a lot to look forward to this year.