In conjunction with the release of American Vintage Beverage Co.’s American Vintage Hard Tea, the brand is giving fans of legal drinking age the chance to hunt for other vintage treasures with Mike Wolfe, creator and star of History Channel’s “American Pickers.”
Flavor innovation helped boost the spirits industry in 2012 and is fostering continued growth in 2013, according to Chicago-based Technomic’s recently released “2013 Spirits Trends in Adult Beverage (TAB)” report.
Phillips Distilling Co. launched the new “be UV” advertising campaign for its UV Vodka brand. The tagline, “be UV,” inspires consumers to be as original, bright and colorful as UV Vodka’s 17 flavors, the company says.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!