Wine & Spirits

Scotch Whisky Association celebrates 100 years with museum exhibit

In honor of the Scotch Whisky Association’s (SWA) 100th anniversary, SWA brought together an array of images and artifacts, including images of whisky barrels being unloaded at the Broomielaw on the River Clyde in Scotland, classic advertising campaigns, and bottles from the last 100 years, from several Scotch whisky producers and enthusiasts for its “Scotch Whisky: From Grain to Glass” exhibition at the Mitchell Library in Glasgow, Scotland.


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Ceviche Tapas Bar breaks record for world’s largest sangria

Ceviche Tapas Bar and Restaurant broke the world record for the largest sangria at their Sangria Fest on June 1 in Tampa, Fla. Using more than 750 bottles of wine and 500 pounds of fruit along with plenty of brandy, triple sec and simple syrup, Ceviche cleared the 1,000 liter minimum to set the record with a 1,022-liter beverage, according to the company.


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Up Close With: Johnnie Walker

Whisky label takes blended approach to Scotch

In the mid-1800s, Alexander Walker used his experience in blending teas to create some of the first blended Scotch whiskies in the world. As a result, he transformed the grocery business of his father, John Walker, into a global whisky business. First called Old Highland Whisky, he later renamed the brand Johnnie Walker in honor of his father, the company says.


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Glazer’s Inc. introduces D&E Fine Wine Group

Alcohol distributor focuses on fine wine market

Glazer’s Inc., Dallas, consolidated its fine wine divisions under the new name of D&E Fine Wine Group. Previously known by several different names including Domaines & Estates, Family & Estates, In Vie, and 55 Degrees, the company is unifying these brands to build a new identity, it says. In addition, Glazer’s designed a new logo to portray the fine wine group’s new image, it notes.


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Pernod Ricard USA expands spirits marketing team

Team to be led by Pierre Berard, former director of marketing for Pernod Ricard China

New York-based Pernod Ricard USA announced a reorganization and expansion of its spirits marketing team, effective July 1. The revamped group is designed to further enhance the existing momentum behind the company’s key spirits brands while capitalizing on key growth drivers such as innovation, multicultural marketing and digital media, the company says.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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