Book publisher launches Vintages by Harlequin line
September 24, 2015
Harlequin Enterprises Ltd., Ontario, Canada, one of the leading publishers of books for women, announced the launch of Vintages by Harlequin, a new line of three wine varietals, with vintage Harlequin branding, the company says.
Purchase includes all existing brands and inventory
September 22, 2015
Bill Leigon, president of Jamieson Ranch Vineyards, announced his purchase of the Napa, Calif., winery. The purchase was finalized Sept. 18. Purchase price was not disclosed. Bill Spear will continue to manage all sales and marketing and is taking the title of the winery's general manager and co-partner.
Commemorates the Constitution’s role in the alcohol industry
September 17, 2015
On Sept. 17, America’s beer distributors joined citizens throughout the country in commemorating Constitution Day, which celebrates the formation and signing of the U.S. Constitution on Sept. 17, 1787.
Brand Chorus evaluates Facebook, Twitter, Instagram and YouTube activity of 10 spirits brands
September 16, 2015
While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.
Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced a new partnership with Snapchat, making it the first whiskey brand to leverage the app for marketing efforts, the company says. Currently active, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the United Sates through the end of October coinciding with existing marketing efforts supporting new Jim Beam Apple, the newest flavored whiskey from the company.
Groupe Geloso was founded in 1960 by Italian immigrant Vincenzo Geloso. He and his sons, Aldo, Antoine and Nicolangelo, rose from humble beginnings importing and crushing grapes to creating a multi-national beverage company that would help define future categories in the alcohol beverage industry.