Wine & Spirits

Smirnoff launches ‘Guiltless Pleasures’ Pinterest contest

Contest coincides with launch of Smirnoff Sorbet Light Pineapple Coconut

Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, launched the “Guiltless Pleasures” Pinterest contest to celebrate female consumers’ guiltless pleasures. As part of the contest, three women will have the opportunity to make their Pinterest aspirations a reality by pinning the things they love. The contest is timed in conjunction with the launch of Smirnoff Sorbet Light Pineapple Coconut, a guilt-free treat, the company says.


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Irish Mist Irish Whiskey

Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., together with its affiliate Gruppo Campari, will add Irish Mist Irish Whiskey to its whiskey portfolio.


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Malibu Sparklers

Pernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced Malibu Sparklers, which combine Malibu rum, coconut water and carbonation.


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US bourbon, Tennessee whiskey drove export records in 2013

Whiskeys also paced steady growth within US market

American distilled spirits exports broke new records in 2013, crossing the $1.5 billion threshold, according to the Distilled Spirits Council of the United States (DISCUS), New York. This growth was driven by premium bourbon and Tennessee whiskey, which exceeded the $1 billion mark for the first time, it reported at its annual briefing for Wall Street analysts.


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Diageo plc reports half-year financial results

Spirits-, beer-, wine-maker sees strong growth in super-, ultra-premium brands

Diageo plc, London, reported interim financial results for the six months ended Dec. 31, 2013. Following 2.2 percent growth in the first quarter, net sales grew 1.8 percent in the first half of the fiscal year, supported by 4.6 percent growth in North America, the company reports. Sales in emerging markets also were up 1.3 percent, but were negatively impacted by weakness in China and Nigeria, and sales in Western Europe were down 1 percent, continuing the improvement trend seen in the first quarter.


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Diageo acquires Peligroso tequila brand

Premium brand joins Don Julio and DeLeón in tequila portfolio

Norwalk, Conn.-based Diageo purchased super-premium tequila brand Peligroso from California-based Peligroso Spirits Co. LLC. This announcement comes three weeks after the company announced a joint venture with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeón.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

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