Alternative Drinks

Bebida Beverage Co. helps consumers sip and relax

BeBevCo relaxation drinks on trajectory for growth

More than 55 percent of the world population is suffering from some type of anxiety, stress or sleep disorder, according to Statesville, N.C.-based Bebida Beverage Co. (BeBevCo).


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Vita Coco’s new line embraces its inner child

Package design helps brand extension appeal to a new audience

As a father to a 2-year-old daughter and an 11-month-old son, Vita Coco Co-Founder Michael Kirban was concerned about the number of artificial, sugary drinks marketed to children.


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Koma Unwind helps Wall Street Relax

Koma Unwind visited Wall Street last month to spread its Relaxation Revolution at one of the most stressful workplaces in the world, according to the company.


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Mercy shows its pride

Mercy Nutraceuticals Inc. released a special-edition rainbow can in support of lesbian, gay, bisexual, transgender (LGBT) pride.
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Up Close With: Pulse Beverage Corp.

Pulse Beverage Corp. expands with science-based functional offerings

Although more consumers are doing their best to trade sugary beverages for healthier options, one thing they’re not willing to sacrifice is taste, says Bob Yates, president and chief executive officer for Pulse Beverage Corp., Denver.


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2013 State of the Industry: Dairy & alternatives

According to Chicago-based Mintel’s April 2013 report “Dairy and Non-dairy Milk – US,” the “other milk” segment, which includes ready-to-drink milk or milk substitutes, refrigerated kefir/milk substitutes/soy milk, and refrigerated milkshakes/non-dairy drinks, makes up 7.3 percent of the total U.S. dairy and non-dairy milk market. This represents a more than 30 percent increase in market share since 2010, it reports. Mintel also predicts that this category will continue to see growth through 2017 to reach nearly $2.9 billion in sales.


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Muscle Milk promotes strikeouts for charity

CytoSport’s Muscle Milk partnered with Los Angeles Dodgers pitcher Clayton Kershaw in a charitable marketing partnership.


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Liquid supplements make strides in a changing landscape

Consumers show favorable image of supplements.

The old saying that “An apple a day keeps the doctor away” might someday transition to “A supplement a day keeps the doctor away” as topics such as the U.S. obesity rate, an aging baby boomer generation, and increased energy/alertness continue to bring attention to the nutritional/dietary supplement segment, according to market research firms.


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Drink Chia grows its packages

In an effort to offer greater value to consumers, Drink Chia LLC increased the package size of its same-named omega-3 superfood drink from 8 to 10 ounces.


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Kwass’Up takes the plunge

Kwass’Up, a new non-alcohol malt beverage brand by Pure Ally, Ft. Lauderdale, Fla., showcased its adventurous side by sponsoring this year’s Coney Island Polar Bear Club New Year’s Day Swim.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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