New Heineken USA ad recommends serving cider over ice
October 3, 2014
Strongbow Hard Apple Cider, a brand of Heineken USA, White Plains, N.Y., launched a new marketing campaign, “Cider at its Bestest.” The new, national campaign explains to consumers that Strongbow is best served over ice and includes the brand’s first U.S. TV spot, “Slow Motion Horse.”
Day 1 focuses on regulatory, commercial, economic value of the three-tier system
September 30, 2014
The National Beer Wholesalers Association (NBWA), Alexandria, Va., kicked off the first full day of its 77th Annual Convention on Sept. 29 in New Orleans. The first full day of the convention focused on the regulatory, commercial and economic value of distributors.
Although the common business adage “The customer is always right” might not apply to all businesses, some beverage brands are collecting consumer insights to help guide their new product development. In fact, one beverage manufacturer exclusively uses consumer feedback to create its products.
Craft brewer will release rums, gins and vodkas in spring 2015
September 11, 2014
Following the expansion of its Milton, Del.-based brewery, Dogfish Head Craft Brewery Inc. announced that the increased square footage will allow the craft brewer to expand production of its small-batch spirits.
With a distribution territory that spans parts of Washington state, Idaho, Oregon and all of Alaska, one might wonder how The Odom Corp., Bellevue, Wash., has excelled throughout the years while dealing with factors like challenging weather climates and a broad territorial footprint.
Craft brewer to expand supply with distribution partner James Clay
August 25, 2014
This September, Left Hand Brewing Co., Longmont, Colo., will expand its craft beer supply across the United Kingdom with distribution partner James Clay, a U.K.-based importer and distributor of craft beer with 25 years of experience. In addition, Left Hand named Sharona Selby as its first on-site, international brewery representative to represent the brand in the U.K. market.
Heineken reports seasonal was its top-selling limited-edition beer last year
August 15, 2014
White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is resurrecting its Werewolf Blood-Red Ale for the 2014 Halloween season. The company reports that the brew was its top-selling imported, limited-edition beer last year.