Founded from humble beginnings 25 years ago, New Belgium Brewing started in the basement of its founder Kim Jordan and her husband, Jeff Lebesch, who, along with friends, produced the labels and delivered beer in their station wagon.
While attending the University of Vermont from 2004 to 2007, Andy Jones took notice of the impact that craft beer was having on the U.S. market. However, when he returned home to Washington, D.C., the presence of brands was inconsistent to what he had been accustomed to in Vermont.
When it comes to food and beverage pairings, many often think of wine, but as beer sales continue to grow and craft beer gains an even firmer foundation, consumers have gained interest in matching their beers with food.
Around the Bend Beer Co.’s Puffing Billy American brown ale launched in six-packs of 12-ounce bottles for the first time. Named after a legendary steam locomotive, Puffing Billy presents a label that fits into the Chicago-based startup brewery’s existing profile with an imaginative steampunk-inspired design, the company says.
Brand also launching packaging redesign for 120th anniversary
May 26, 2016
This summer, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced it will run a retail and on-premise program encouraging consumers to Choose Interesting and make the most of the season’s celebrations, while fans anticipate the launch of the next Most Interesting Man in the World.
Boston Beer Co. launched a new line of progressive adult beverages: Truly Spiked & Sparkling, a line of clean, crisp spiked, sparkling waters with 100 calories and 2 grams of carbohydrates in each serving.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!