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Corona Extra and Corona Light are offering consumers of legal drinking age a variety of opportunities to enhance their summer experiences through the new “Live it. Share it. Win it.” campaign, it says.
Through a MillerCoors promotion, soccer fans had the chance to prove their passion for the game by getting Miller Time-related designs buzzed into their hair to win tickets to a 2013 CONCACAF Gold Cup game.
W.G. Barr Beverage Co. launched T.W. Pitchers’ Snake Bite in San Francisco.
Continuing what was seen during the recession, consumers are either buying more premium-priced beers or buying less beer overall, Jennifer Zegler, beverage analyst at Mintel, Chicago, told Beverage Industry in March.
Beachwood Brewing launched Still Life, which is a smoked double stout brewed with golden naked oats, the company says.
Chicago-based MillerCoors announced that its Golden Brewery in Golden, Colo., now is landfill-free. Building on its experience in making four of its other breweries landfill-free, this latest achievement means that one of the largest breweries in the United States eliminated an average of 135 tons of waste monthly that was previously sent to a landfill, according to the company.
Kona Brewing Co., Kailua-Kona, Hawaii, invites its beer fans of legal drinking age to share their summer fun photos with the Kona Brewing Summer Bucket List sweepstakes. One grand prize winner will be treated to an endless summer of bucket list activities in the surf, sun and sand in Hawaii.
Samuel Adams brewers at Boston-based The Boston Beer Co. have brought back Samuel Adams Brewlywed Ale for another limited release. The Belgian-style "bride ale" will be available only on June 26 exclusively at the Boston Brewery, according to the brand.
As a tie-in with the sale of its Summer Ale, Narragansett Beer launched “The First Taste of Summer” photo contest.
Brunswick’s Buffalo Grove and Tavern ‘45 host special guests at its VIP Preview Event on Oct. 14, 2013. The complimentary charity event benefited Clearbrook and the Special Olympics of Illinois. (Photos by Jennifer Haderspeck)
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