Campaign to feature more opportunities for consumers, social media marketing
November 9, 2015
White Plains, N.Y.-based Heineken USA announced it is upping the stakes on game day with its What’s Your Play? retail program that will run from Jan. 1 to Feb. 28. The comprehensive program includes eye-catching football-themed point-of-sale (POS) materials, digital partnerships, a Twitter-driven sweepstakes and cross-merchandising opportunities to inspire men of legal drinking age around the world to up their game by choosing Heineken, Heineken Light, Dos Equis, Tecate, Tecate Light and Strongbow Hard Ciders for their game day celebrations, the company says.
Coors Light, Miller Lite gain market share in premium light beer segment
November 6, 2015
London-based SABMiller plc and Denver-based Molson Coors Brewing Co. reported that MillerCoors, a Chicago-based joint venture, experienced a net income decline of 8.6 percent to $344.4 million for the third quarter compared with the same period last year.
Imported beer brand will partner with Pandora, Ibotta
October 30, 2015
From Thanksgiving (Nov. 26) to Dia de Reyes (Jan. 6, 2016), Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is bringing the boldness of the holiday season to life with a comprehensive, 360-degree program that offers legal drinking age consumers everything they need to kick-start their holiday celebrations, the company says.
Reigning 3s plays tribute to Portland Trail Blazers
October 27, 2015
There are few plays in basketball more exciting than the three-point shot. Taking inspiration from the game, Portland, Ore.-based Pyramid Breweries recently teamed up with the Portland Trail Blazers to create its newest, limited-edition beer – Reigning 3s. This unfiltered White Pale Ale is the company’s take on its own 3-pointer, using a combination of Cascade, Apollo and Lemon Drop hops. With 5.5 percent alcohol by volume, this beer rates 30 on the international bitter unit (IBU) scale. Due to limited availability fans will have to travel to "Rip City" to get a shot of this brew, the company says.
Agreement unites two distributors as Breakthru Beverage Group
October 20, 2015
New York-based Charmer Sunbelt Group and Wirtz Beverage Group, Chicago, two family-run distributors of wine, spirits and beer, announced on Oct. 20 that the companies signed an agreement to substantially combine all of their beverage alcohol operations.
When summer was winding down, my family and I headed up north for a friend’s wedding in Door County, Wis. Aside from my sister getting a kick out of the goats grazing on the roof of Al Johnson’s Swedish Restaurant & Butik, we also got a chance to try Island Orchard Cider, a French-style hard cider that is produced in Ellison Bay, Wis.