Leading North American beverage wholesaler Breakthru Beverage Group is taking a consumer-centric approach with its portfolio as premiumization takes greater shape in shopper preferences.
New Black Cherry Vanilla Sparkling Hard Tea six-pack launches as well
September 7, 2023
Loverboy introduced a new Spritz Variety eight-pack and fan-favorite Black Cherry Vanilla Sparkling Hard Tea six-pack. The retail introductions follow exceptional performance through direct sales to Loverboy consumers, the company says.
Elysian Brewing released its Pumpkin Variety Pack. Available nationwide, the 12-pack contains four varieties ― Night Owl, Punkuccino, The Great Pumpkin and Dark O’ The Moon ― with three bottles of each variety in the pack.
Making it easier for 21 and older consumers to rep their favorite team on Sunday and throughout the 2023 season, Bud Light’s limited-edition NFL team packaging is back for another year. With a new look across 23 NFL teams, this year’s team cans prominently feature each team’s logo and includes a player illustration in each team’s official colors.
American hard cider brand will initial relaunch in 4 states
August 31, 2023
After a brief hiatus, American brand Crispin Cider returns to shelves in October, thanks to a licensing agreement finalized between Minneapolis Cider Co., Minneapolis, and Molson Coors Beverage Co., Chicago.
Investment includes an upgrade to cooling system, improving workplace safety
August 31, 2023
Anheuser-Busch, St. Louis, announced a $22.5 million investment in its Houston brewery, which includes upgrades to the facility’s internal systems to enhance workplace safety and improve brewery efficiency.
Announces its priority philanthropy program has surpassed $100 million of funding
August 18, 2023
As Brewing the American Dream celebrates 15 years supporting small food and beverage businesses across the United States, Samuel Adams announced that its priority philanthropy program has surpassed $100 million of funding. This milestone commemorates the program’s dedication to uplifting devoted craftspeople everywhere in partnership with nonprofit lenders like Accion Opportunity Fund.