Beer

Stone Brewing debuts new fall release

Seasonal beer will combine citrus and chocolate flavors

In time for fall, Stone Brewing Co., Escondido, Calif., introduced a new, citrus-rich, chocolaty iteration of its year-round Stone Smoked Porter. Stone Smoked Porter w/Chocolate & Orange Peel currently is available in 22-ounce bottles and on draft at retailers, bars and restaurants in select markets nationwide.


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Strongbow launches first TV spot

New Heineken USA ad recommends serving cider over ice

Strongbow Hard Apple Cider, a brand of Heineken USA, White Plains, N.Y., launched a new marketing campaign, “Cider at its Bestest.” The new, national campaign explains to consumers that Strongbow is best served over ice and includes the brand’s first U.S. TV spot, “Slow Motion Horse.”


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NBWA kicks off 77th Annual Convention

Day 1 focuses on regulatory, commercial, economic value of the three-tier system

The National Beer Wholesalers Association (NBWA), Alexandria, Va., kicked off the first full day of its 77th Annual Convention on Sept. 29 in New Orleans. The first full day of the convention focused on the regulatory, commercial and economic value of distributors.


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Dogfish Head ramps up distilling production

Craft brewer will release rums, gins and vodkas in spring 2015

Following the expansion of its Milton, Del.-based brewery, Dogfish Head Craft Brewery Inc. announced that the increased square footage will allow the craft brewer to expand production of its small-batch spirits.


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Wholesaler of the Year: The Odom Corp.

Beverage wholesaler credits community connection with success

With a distribution territory that spans parts of Washington state, Idaho, Oregon and all of Alaska, one might wonder how The Odom Corp., Bellevue, Wash., has excelled throughout the years while dealing with factors like challenging weather climates and a broad territorial footprint.


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Left Hand Brewing returns to UK

Craft brewer to expand supply with distribution partner James Clay

This September, Left Hand Brewing Co., Longmont, Colo., will expand its craft beer supply across the United Kingdom with distribution partner James Clay, a U.K.-based importer and distributor of craft beer with 25 years of experience. In addition, Left Hand named Sharona Selby as its first on-site, international brewery representative to represent the brand in the U.K. market.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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