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If consumers “look behind the curtain” of any sponsored event, they’ll find a support system of brands that help to fund the event and reap their own benefits at the same time.
Founders Brewing Co. will offer its summer seasonal All Day IPA for the first time ever in cans from Ball Corp.
Anheuser-Busch’s Budweiser brand released its limited-edition red, white and blue packaging.
Miller Lite, a brand of MillerCoors, is upgrading its bottle with a sleek design that provides an innovative, contoured shape that is a modern interpretation of the brand’s signature long neck, it says.
When the MillerCoors facility in Golden, Colo., experienced a small flood in its basement a few years ago, little did the company know what it was about to stumble upon.
Constellation Brands Inc., Victor, N.Y., announced that it completed its acquisition of Grupo Modelo's U.S. beer business from Anheuser-Busch InBev, Leuven, Belgium, for approximately $4.75 billion. The transaction includes full ownership of Crown Imports LLC, which provides Constellation with complete, independent control of all aspects of the U.S. commercial business; a state-of-the-art brewery in Nava (Piedras Negras), Mexico; an exclusive perpetual brand license in the United States to import, market and sell Corona and the Modelo brands Crown currently sells; and the freedom to develop brand extensions and innovations for the U.S. market.
Strongbow, a brand of Heineken USA, White Plains, N.Y., launched its “Golden Hour” on-premise, retail and event activation for the summer. The cider brand will act as a catalyst for spur-of-the-moment experiences to excite consumers of legal drinking age and encourage them to create their own “Golden Hour” celebrations with Strongbow, it says.
What would the United States be like without beer? A study conducted by John Dunham & Associates, jointly commissioned by the Beer Institute and the National Beer Wholesalers Association, shows that without the beer industry, the U.S. economy could be very different.
Wynkoop Brewing Co. now is self-distributing its fourth hand-canned craft beer: Belgorado Belgian-Style India Pale Ale.
Hendrick’s Gin invites consumers to experience the world inside its bottle. (Photos by Jennifer Haderspeck)
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