Hard cider company also adds 2 California distributors
December 22, 2014
Sonoma Cider, Healdsburg, Calif., added two new members to its sales team. James Williams was appointed senior vice president of sales overseeing six sales team members, and Ken Komar was named vice president of sales for the company’s Central territory, including Illinois, Indiana, Michigan, Minnesota, Missouri, Ohio and Wisconsin.
Minds + Machines Pioneer Program enables craft brewer to create targeted online presence
December 9, 2014
Fort Collins, Colo.-based craft brewer New Belgium Brewing Co. joined the Minds + Machines Pioneer Program for .beer URLs. New Belgium will be one of the first breweries to use and promote the .beer domains, which include newbelgium.beer, nbb.beer, sour.beer, find.beer and more.
Harris Poll finds that beer is top choice for year-round consumption
December 3, 2014
Although a number of brand owners have been reaching out to consumers to highlight ideal food and beverage pairings with their signature beverage offerings, research suggests that the time of year also can have an impact on what consumers want to drink.
Consumers can tweet the import beer company to win party plus-up service
December 2, 2014
This holiday season, White Plains, N.Y.-based Heineken USA is offering consumers of legal drinking age the ability to enhance their parties and get-togethers with the Heineken beer brand. The brand’s #SparkMyParty holiday delivery service will bring holiday plus-ups right to consumers’ doorsteps, the company says.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!