Beverage brands make up Top 3 for food and beverage category
April 4, 2017
Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.
This summer, The Cities Project by Heineken is partnering with the Bruno Mars 24K Magic World Tour to help fund projects across the country while awarding consumers tickets to the music tour. The Cities Project by Heineken is a project by White Plains, N.Y.-based Heineken USA that helps bring to life ideas that make great cities even greater, the company says. This summer, consumers who donate to one of 11 locally relevant Indiegogo campaigns across the country will receive concert tickets to the music tour, it adds.
In 2016, craft brewers produced 24.6 million barrels and saw a 6 percent rise in volume on a comparable base and a 10 percent increase in retail dollar value. Retail dollar value was estimated at $23.5 billion, representing 21.9 percent market share, the BA says.
Carolina Global Brewing, Charlotte, N.C., announced the launch of its new, all-natural flavored malt beverage product line: Juicebar Cocktails. The new products combine fruits, vegetables and herbs into a ready-to-drink (RTD) cocktail blend. The new line will be available in two flavors: Carrot Aloe Mango, which is 4.9 percent alcohol by volume (ABV), and Pineapple Lime with Cilantro, which is 4.7 percent ABV, the company says.
Gluten-free hard soda now available in select markets
March 21, 2017
Joplin, Mo.-based Vivify Beverages LLC announced the launch of Bravazzi Hard Italian Soda. Available in three citrus flavors — Grapefruit, Limonata and Blood Orange — Bravazzi is a gluten-free sparkling alcohol beverage that delivers an authentic, all-natural Italian soda experience, the company says.
Launch is second flavor to join Casa Modelo portfolio
March 15, 2017
Casa Modelo, a brand of Victor, N.Y.-based Constellation Brands Inc., announced the launch of its newest ready-to-serve chelada: Modelo Chelada Tamarindo Picante. The second chelada flavor to join the Casa Modelo portfolio, Modelo Chelada Tamarindo Picante celebrates traditional Mexican ingredients — chipotle peppers and tamarind — to offer fans of Modelo a spicy yet sweet taste profile that embraces one of the most popular and growing flavor trends: the desire for unique, authentic flavor combinations, the company says.