Beer

AB releases Lemon-Ade-Rita

Summer seasonal joins Bud Light Lime Ritas portfolio

St. Louis-based Anheuser-Busch announced that its Bud Light Lime Ritas portfolio will add a summer seasonal to its lineup: Lemon-Ade-Rita.


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612Brew targets growth with addition of Rexam cans

Ball tenders offer to acquire Rexam

Looking to expand its reach and bring its beers to even more customers, Minneapolis-based 612Brew launched three of its distinctive craft brews — Six, Unrated Rye IPA and Gateway Park Lager — in 12-ounce cans from Rexam Beverage Can North America, Chicago.


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Heineken brings UCL excitement to U.S. consumers

#ChampionTheMatch campaign brings exclusive content and experiences, special-edition packaging

To help U.S. soccer fans get into the action of the Union of European Football Associations (UEFA) Champions League (UCL) games, Heineken is kicking off its 2015 #ChampionTheMatch UCL campaign. The brand of White Plains, N.Y.-based Heineken USA will give fans of legal drinking age access to soccer legends through the Twitter handle @HeinekenSoccer, new Heineken UCL packages featuring contests, and a chance to get up close with the Champions League trophy, the brand says.


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CBC & BrewExpo head to Portland

BrewExpo Americas extended to two-and-a-half days

Manufacturers and suppliers to the craft brewing industry are heading to Portland, Ore., for the 32nd Craft Brewers Conference & BrewExpo America (CBC). Taking place April 14-17 at the Oregon Convention Center, the annual event is hosted by the Brewers Association, Boulder, Colo., and will welcome an estimated 11,000 attendees.


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Newcastle Brown Ale unveils ‘Band of Brands’ Super Bowl Ad

38 companies create first-ever crowdfunded Super Bowl commercial

In a fiscally conservative approach to Super Bowl XLIX advertising, Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y., suggested to other brands that they all join forces for a collaborative Super Bowl ad. The result is the world’s first crowdfunded Super Bowl ad.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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