To meet increasing popularity and demand on the heels of its April launch in select major cities, Truly Spiked & Sparkling, a brand of Boston-based The Boston Beer Co., announced its new spiked sparkling water has expanded distribution.
Small and independent craft brewers across the country have created a special beer in honor of American Craft Beer Week (ACBW), May 16-22. The campaign, hastag #MakeSmallBeerBig, aims to celebrate the week with the Biggest Small Beer Ever Made, which was made by participating brewers in all 50 states using the same ingredients and recipe, according to Boulder, Colo.-based Brewers Association (BA).
Brand to sponsor four premier summer matches through July
May 12, 2016
This summer, Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is partnering with Chivas del Guadalajara, one of the most-followed soccer clubs in the Americas, to sponsor four of the club’s premier summer matches in the United States. The matches include June 25 in Chicago, July 2 in Denver, and July 10 and 31 in Los Angeles, the company says.
The American folk song “99 Bottles of Beer on the Wall” that counts down from “99 bottles of beer on the wall, 99 bottles of beer, take one down, pass it around, 98 bottles of beer on the wall…” is a popular time-passer during long car rides. But while kids typically sing this ditty, multi-cultural consumers in the United States and around the world are singing the praises and reaching for HEINEKEN USA’s premium lagers and hard ciders like never before.
In the Two of a Kind song “All Over This World,” the singers open with, “All over this world, all over this world; People are alike, but not the same; All over this world.” As more consumers embrace a more globalized world, the United States is seeing an increasing influence from other cultures.
Budweiser, a brand of St. Louis-based Anheuser-Busch, is taking its longstanding tradition of patriotic packaging even further this summer by replacing "Budweiser" with "America" on the front of its 12-ounce cans and bottles.
Survey results to be released at the Beverage Forum
April 26, 2016
A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages. Practicality and natural products are preferred, while artificial ingredients and crazy fads are likely to cue a collective eye-roll, the companies say.