Sierra Nevada Brewing Co., Chico, Calif., is launching its second seasonal 12-pack of the year: the Fall Pack. This seasonal sampler, which is scheduled to be shipped to distributors this week, includes two new craft beers, a returning favorite, and Sierra Nevada’s stalwart Pale Ale, the company says.
Flavored malt beverage brand’s line extension taps into popularity of apple ciders
August 5, 2014
Following the successful launch of a winter seasonal last year, Anheuser-Busch, a St. Louis-based subsidiary of Anheuser-Busch InBev, added the fall seasonal Apple-Ahhh-Rita to its Bud Light Lime Ritas lineup of ready-to-drink flavored malt beverages (FMBs).
Market research firm estimates beer segment to reach $20 billion in 2014
July 28, 2014
New research from Chicago-based Mintel suggests that while craft beer drinkers might enjoy the big, bold flavors of their favorite artisanal brews, they also place a premium on what the beer says about them. For the 25-34 age group, which represents the segment's heaviest consumers, 70 percent say that the brand of beer says a lot about a person, and 66 percent say the style does the same. This strong sense of self has manifested itself in record sales for the craft beer industry, as Mintel estimates sales of craft beer — including craft-style offerings — will reach $20 billion in 2014, more than doubling sales of five years ago.
International markets driving beer, soft drink growth
July 24, 2014
London-based SABMiller plc reported total beverage volume growth of 3 percent, on an organic basis, in its first quarter of 2014, which ended June 30. In addition, the company’s group net producer revenue (NPR) was up 6 percent, and group NPR per hectoliter was up 3 percent, both on an organic, constant currency basis, in the term.
Annual tradeshow to feature political pundits James Carville, Mary Matalin and former Navy SEAL Rob O’Neill
July 21, 2014
The National Beer Wholesalers Association (NBWA), Alexandria, Va., announced the keynote speakers for its 77th Annual Convention, which will take place Sept. 28-Oct. 1 at the Hyatt Regency New Orleans.