One of the most harshly impacted industries in the early days of the pandemic, on-premise has shown its ability to pivot. Data suggests that the channel has recovered from its early pain points with analysts predicting growth for on-premise.
New innovation is reminiscent of the '90s slushy flavors
March 23, 2022
Chicago-based Mike’s Hard Lemonade announced the launch of its Mike's Hard Freeze. In response to fans' love for nostalgic flavors, Mike's Hard Freeze brings back the '90s, with a throwback of slushy flavors, the company says.
The virtual, Heineken Silver brews with pixels, not yeast
March 22, 2022
Amsterdam, Netherlands-based Heineken launched its first, brand new, virtual beer: Heineken Silver. The Heineken virtual beer launched exclusively in its virtual brewery within the immersive digital platform, Decentraland.
Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.
In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.
Shopper intelligence firm estimates St. Patrick’s Day week sales to be 5-15% higher than 2019 levels
March 10, 2022
Shopper intelligence leader Catalina, St. Petersburg, Fla., has tapped into its Buyer Intelligence Platform to determine how the ongoing COVID-19 pandemic has impacted alcohol beverage purchases at grocery stores across the country for St. Patrick’s Day celebrations and how they are likely to fare in 2022.