Bud Light to debut new creative campaign during the big game
January 15, 2014
St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev (AB InBev), announced that it will debut five ads during the Super Bowl XLVIII broadcast on Fox on Feb. 2. The company’s Bud Light and Budweiser brands will be featured in 3.5 minutes of game-time commercials.
Headline performances by Foo Fighters, Imagine Dragons and The Roots
December 23, 2013
Bud Light, the official beer sponsor of the NFL, announced its concert lineup for the four-day weekend during Super Bowl 2014 at the Bud Light Hotel. The lineup includes headline performances by musical artists the Foo Fighters and Imagine Dragons as well as a tribute to New York City’s hip-hop history curated by The Roots. Last month, the brand of St. Louis-based Anheuser-Busch announced that the Bud Light Hotel will take place on a brand-new cruise ship docked in the Hudson River in New York.
Back for its third year, Saugatuck Brewing Co.’s Neapolitan Milk Stout winter seasonal features the same taste of a dry stout with added flavors and aromas of Neapolitan ice cream but in new packaging, the company says.
California, Texas and New York among top-grossing states for craft beer
December 16, 2013
According to a new analysis by the Brewers Association (BA), small and independent American craft brewers contributed $33.9 billion to the U.S. economy in 2012. This figure is derived from the total impact of beer brewed by craft brewers as it moves through the three-tier system, as well as all non-beer products that brewpub restaurants sell.
The Boston Beer Co. chart released in celebration of National Lager Day
December 10, 2013
In celebration of National Lager Day, Dec. 10, Samuel Adams, a brand of Boston-based The Boston Beer Co., released an infographic detailing historical facts compiled by its brewers as well as survey results compiled by Wakefield Research, Arlington, Va.