Partnership to improve curbside recycling in the US
December 1, 2015
The Recycling Partnership, Falls Church, Va., a national nonprofit committed to improving curbside residential recycling, announced that White Plains, N.Y.-based Heineken USA is the first alcohol company member, effective immediately, to join its program. As a leading sponsor, the brewer will provide industry expertise to help improve consumer education, elevate the quality of curbside recycling and drive increased recovery of recyclable glass in communities nationwide, the companies say.
Stella Artois, a brand of Anheuser-Busch Inbev, Leuven, Belgium, and award-winning artist John Legend debuted "Under the Stars," an exclusive holiday single written and performed by Legend, which launched in conjunction with the Stella Artois Give Beautifully holiday campaign, the company says. The duet pays homage to the brand's name, "Stella," which directly translates to "star" in Latin, it adds.
Mile High Mixology Guide gives in-fight cocktail recipes
November 24, 2015
Boston-based Drizly, the technology company offering convenient alcohol delivery across the United States, unveiled its Mile High Mixology Guide. The guide features suggestions for travelers to become their own in-flight mixologist during holiday air travel this year, the company says.
Constellation Brands Inc., Victor, N.Y., announced an agreement to acquire San Diego-based Ballast Point Brewing & Spirits. One of the fastest growing craft beer companies in the United States, Ballast Point beer portfolio contains more than 40 different varieties, including its Sculpin IPA and Grapefruit Sculpin IPA, the company says. The partnership with Ballast Point will enable Constellation Brands to compete in the craft beer segment, further strengthening its position in the highest end of the U.S. beer market, it adds.
Three cities in Maryland recently named October “Shore Craft Beer and Hard Cider Month.” One of them in Ocean City, also hosted a Shore Craft Beer Festival, which took place Oct. 24 and featured local brewers, according to the Caroline Times Record.
Winter brew salutes World War II Battleship USS Massachusetts
November 10, 2015
Providence, R.I.-based Narragansett Beer announced the release of Big Mamie Indestructible American Pale Ale, a sessionable ale that pays homage to the USS Massachusetts. The release commemorates the 50th anniversary of maritime museum Battleship Cove and Narragansett’s own efforts to save the impenetrable warship many years ago, the company says.
Campaign to feature more opportunities for consumers, social media marketing
November 9, 2015
White Plains, N.Y.-based Heineken USA announced it is upping the stakes on game day with its What’s Your Play? retail program that will run from Jan. 1 to Feb. 28. The comprehensive program includes eye-catching football-themed point-of-sale (POS) materials, digital partnerships, a Twitter-driven sweepstakes and cross-merchandising opportunities to inspire men of legal drinking age around the world to up their game by choosing Heineken, Heineken Light, Dos Equis, Tecate, Tecate Light and Strongbow Hard Ciders for their game day celebrations, the company says.