Marketing initiative marks beer brand’s first bilingual, multicultural summer campaign
May 19, 2014
Corona Extra, brewed, marketed and supplied by Constellation Brands' Beer Division in the United States, kicked off its first-ever bilingual and multicultural summer campaign on May 6 with the launch of “Fill Your Summer.” The 360-degree marketing initiative aims to solidify the brand’s place as the go-to beer for summer by focusing on a single idea that is relevant to both Hispanic and general market consumers: the idea that Corona turns an ordinary summer moment into something extra, according to the brand.
In February, The Coca-Cola Co. and Green Mountain Coffee Roasters Inc., now known as Keurig Green Mountain, announced plans to develop a new at-home beverage system called the Keurig Cold that would enable consumers to make their own Coca-Cola branded drinks at home.
Brewer gains share in above-premium, premium light beer markets
May 7, 2014
Chicago-based MillerCoors, a joint venture between London-based SABMiller plc and Denver-based Molson Coors Brewing Co., saw its net income for the first quarter increase 7.4 percent to $291.9 million compared with the same period in the prior-year period. This income growth was driven by positive pricing and sales mix, cost savings, and lower marketing spending, primarily due to timing differences versus last year, the company says.
Craft brewer also looks to Iowa, California expansions
May 5, 2014
Left Hand Brewing Co., Longmont, Colo., announced its expansion into western Pennsylvania. Beginning May 5, Left Hand will be available in the greater Pittsburgh market through a distribution partnership with Pittsburgh-based Frank B. Fuhrer Wholesale Co.
Coors Light Summer Brew infused with blend of natural citrus flavors
May 2, 2014
Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Molson Coors Brewing Co., announced its first-ever seasonal extension: Coors Light Summer Brew. The new beer will be available nationwide while supplies last.
Boston-based The Boston Beer Co. Inc. reported its first quarter 2014 net revenue totaled $183.8 million, an increase of $47.9 million or 35 percent compared with the prior-year period. The company attributes this growth to a 32 percent increase in core shipments. Net income for the first quarter was $8.3 million, an increase of $1.4 million from the first quarter of 2013, also primarily due to shipment increases that were partially offset by increased investments in advertising, promotional and selling expenses, and the impact of a favorable federal income tax settlement.
The September 2015 issue of Beverage Industry includes a cover story about our Wholesaler of the Year, Andrews Distributing, as well as articles about coffee pods, Geloso Beverage, and sweetener choices in beverages. Check it out today!