White Plains, N.Y.-based Heineken USA celebrated the official first run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake of the brand in October 2015, Heineken has been working toward repatriation of the production of Red Stripe beer from North America back to the brand’s home country of Jamaica, it says.
Comprehensive program includes an online Strongbow Flavor Quiz
August 15, 2016
This fall, Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, announced that it will inspire legal-drinking-aged consumers to add more flavor to their harvest season with Strongbow’s range of flavors in a new marketing campaign. The comprehensive program also will include national TV advertisements, social media support, interactive applications, sampling and more, the company says.
It’s not uncommon to hear mainstream media toss around phrases like “a new era” or “the next frontier.” The frequency of their usage can sometimes fall upon deaf ears; however, members of the beverage market should not ignore these phrases when it comes to latest in food and beverage labeling laws.
Chicago-based MillerCoors, the joint-venture between London-based SAB Miller plc and Denver-based Molson Coors Brewing Co., released its 2016 Sustainability Report, providing a comprehensive review of the company's 2015 efforts in the areas of alcohol responsibility, environmental stewardship and community investment.
One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.
Growing up in the suburbs of Chicago, the international music festival Lollapalooza, which makes a stop each year at Grant Park in Chicago, is an event that always has excited locals and drawn tourists from throughout the country.
Referred by many as America’s Dairyland — thanks the vast number of dairy producers — Wisconsin also has a rich history when it comes to brewing beer. For Carl Nolen, his brother Mark Nolen and Kirby Nelson, sharing the history of brewing in Wisconsin was a mission they set out to do three years ago when they co-founded Verona, Wis.-based Wisconsin Brewing Co.
Stone Brewing Co., Escondido, Calif., announced that it is commemorating its 20th anniversary by crafting a new celebratory double IPA: Stone 20th Anniversary Citracado IPA, brewed with avocado flower honey and Citra hops, the company says. Beginning this week, the craft beer company will release the new IPA in 22-ounce bottles and on-draft to retailers nationwide where Stone Beers are sold, it says.