Most Interesting Man to sync with brand’s college football sponsorship
October 28, 2016
After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, released a full-length commercial, “Airboat,” which reveals more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand dunes and spars in Samurai armor, the company says.
Portland, Ore.-based Pyramid Breweries announced the launch of its 1977 Lager in commemoration of the NBA’s Portland Trail Blazers’ 1977 title run. As the third edition of the brew partnership with the Trail Blazers, raising a pint with this distinctly Portland beer celebrates the 40th anniversary of the team's victorious season, the company says.
Harbor Distributing LLC, High Country Beverage take home award
October 24, 2016
White Plains, N.Y.-based Heineken USA announced that Harbor Distributing LLC of California and High Country Beverage of Colorado have been selected as this year’s recipients of the company’s 1864 Award for Responsibility and Sustainability. For the first time, the 2016 selection process considers environmental sustainability efforts, as well as best-in-class practices promoting responsible consumption and moderation, the company says. The award was presented to the winners on Oct. 20 at the Heineken USA annual National Distributor Conference in Chicago.
During a first-time visit to St. Louis in late August, my family and I had the opportunity to sample many beverages. We tried Bitt’s Cold Press, a cold-brew coffee that is brewed and bottled at St. Louis-based Arthouse Coffees, cooled off at an old-fashioned soda shop, and attended “beer school.”
Weedwacker, Endeavor Double IPA now available in aluminum cans
October 14, 2016
Expanding on its lineup of canned craft beers, Saint Arnold Brewing Co. added two additional year-round brews to its canning program. Six-packs of 12-ounce cans of Saint Arnold Weedwacker and four-packs of 12-ounce cans of Saint Arnold Endeavor Double IPA now are available in stores.
Company retains all rights to current portfolio brands in US and Puerto Rico
October 11, 2016
Molson Coors Brewing Co., Denver and Montreal, announced the successful completion of its previously announced acquisition of London-based SABMiller plc’s 58 percent stake in MillerCoors LLC, Chicago, the joint venture formed in the United States and Puerto Rico by both companies in 2008.
Holiday marketing supported by There’s More Behind The Star campaign
September 29, 2016
For the upcoming holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading the cheer with a fully integrated program supported by the brand’s There’s More Behind the Star credentials campaign. The campaign, featuring Academy Award-winning actor Benicio del Toro, brings Heineken to life by focusing on the brand’s quality, heritage and international footprint, the company says. There’s More Behind the Star represents the brand’s biggest campaign and highest media investment to date in the United States, it adds.
A part of its lineup of seasonal beers for the fall, New Belgium Brewing Co. announced that Le Terroir Dry-Hopped Sour Ale will be available packaged in 22-ounce bomber bottles for the remainder of 2016.