Brands join Heineken Lager, Newcastle Brown Ale in availability
April 6, 2016
White Plains, N.Y.-based Heineken USA announced that Heineken Light and Strongbow Gold Apple Hard Cider now are available on the BrewLock keg system. BrewLock, the company’s on-premise draft technology, was developed by Heineken as a means to consistently provide a freshly brewed beer taste in an easy-to-install format, without compromising the quality that consumers demand, the company says.
Full Court Refresh to invest $100,000 to refurbish basketball courts in four cities
March 29, 2016
For the third consecutive year, Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Miller Coors Brewing Co., and retired basketball player Kenny "The Jet" Smith, have teamed up to invest in communities across the country by refurbishing basketball courts, the company says.
Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, unveiled its newest flavor, Strongbow Cherry Blossom. The new flavor and recipe delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, the company says.
Mission to Mars spot will be the last for The Most Interesting Man in the World actor
March 17, 2016
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is saying #AdiosAmigo to The Most Interesting Man in the World, as he heads on a one-way Mission to Mars. The latest spot from Dos Equis, Mission to Mars, will be the last commercial featuring actor Jonathan Goldsmith as The Most Interesting Man in the World.
Not too long ago I tried Not Your Father’s Root Beer at a friend’s college graduation party. The flavored beer was a nice change for me, as it offered a different kind of flavor with less alcohol than a spirit, which I appreciated.
World Beer Cup will honor 94 style categories during CBC
March 15, 2016
More than 13,500 manufacturers and suppliers to the craft brewing industry are expected to attend the 33rd Craft Brewers Conference (CBC) & BrewExpo America, which will take place May 3-6 at the Philadelphia Convention Center, Philadelphia. The annual event will feature a keynote address from Oakland A’s General Manager Billy Beane.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!