Beer

Artistic can

November 16, 2011
Bomb Lager, a new craft beer from Bomb Beer, has launched in Rexam 12-ounce cans. Bomb Lager is committed to building a brand that embodies artistic expression and creativity, as well as easy drinking, the company says.
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Interactive label

November 16, 2011
Anheuser-Busch InBev joined forces with Spear to introduce an interactive label for its Bud Light brand.
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Bowtie design

October 14, 2011
Budweiser revealed a new design for its can and secondary packaging. The new can design is Budweiser’s 12th since Anheuser-Busch began offering its flagship brand in cans in 1936. The focal point of the design is Budweiser’s iconic bowtie, complemented by the time-honored Budweiser creed and Anheuser-Busch medallion.
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Marketing through the generations

Identifying the wants and needs of age groups
October 12, 2011
Once a product makes it to the store shelf, brand appeal and package design can’t always carry it to success. That’s when companies turn to marketing. But when the market is filled with millions of individuals of various ages with different backgrounds, marketing can turn into a puzzle. Marketers are tasked with not only determining their message, but also the product’s audience and the best ways to reach them. If all of these pieces don’t fit, the brand’s target audience might not be enticed to purchase the product.
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Samuel Adams expands small business philanthropy program

September 30, 2011

The Boston Beer Co. expanded its philanthropic initiative Samuel Adams Brewing the American Dream to Chicagoland food, beverage and hospitality small-business owners. The Chicago expansion of the program, which provides access to loans for small businesses, is in partnership with Accion Chicago, a member of the Accion U.S. Network.


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What’s in store for private label

Retailer brands threaten national competition
September 12, 2011
We’ve heard of blind taste tests between competitive products. Oftentimes, consumers can’t tell the difference between a national brand and its private-label equivalent. However, in recent years, retailers have taken it to a whole new level. These days, consumers might find it difficult to pick out a private label product on-shelf because of the way it’s packaged and marketed.
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Soccer sweepstakes

August 15, 2011
Modelo Especial, an import beer brand by Crown Imports LLC, Chicago, in collaboration with Sports Illustrated and international soccer player Clint Dempsey, last month invited fans to enter Modelo Especial’s VIP Soccer Sweepstakes. The contest awarded five grand prize winners a trip for two to attend an international soccer match of their choice.
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Packaging innovations highlight effective beer ads

August 9, 2011

Packaging innovations, such as Bud Light’s “My Bud Light” scratch-on bottle, Miller Lite’s Home Draft and Budweiser’s Fourth of July can, highlight the most effective beer ads among beer drinkers for the year-to-date, according to Ace Metrix, a Los Angeles-based TV advertising effectiveness agency.


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Craft brewers report double-digit mid-year growth

August 8, 2011

The Brewers Association, Boulder, Colo., reported that craft beer dollar sales increased 15 percent and volume grew 14 percent in the first half of 2011.


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MillerCoors increases second quarter profits

August 2, 2011

SABMiller plc, London, and Molson Coors Brewing Co., Denver, reported that MillerCoors’ second quarter underlying net income, excluding special items, increased 2.6 percent to $400 million compared to the second quarter of 2010.


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Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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