Redd’s Brewing Co., a brand of Chicago-based MillerCoors, announced the return of the Redd’s Wicked Limited Release series. Kicking off the return of the series is Redd's Wicked Strawberry Kiwi, a new flavor. The second flavor in the series, Redd's Wicked Strawberry Kiwi hit shelves nationwide on March 1 and will only be available for a limited time, the company says.
Stella Artois, a brand of Anheuser-Busch InBev, Leuven, Belgium, and National Geographic announced that a new documentary, "Our Dream of Water,” a film spotlighting the effects of the global water crisis, will make its world premiere on March 22 in celebration of World Water Day. The documentary, debuting on the National Geographic channel, was commissioned by Stella Artois as a part of its Buy A Lady A Drink campaign, an ongoing partnership with Water.org to help provide clean water to people in the developing world, the company says.
Amestel, a brand of Heineken USA, White Plains, N.Y., announced the launch of of a new light beer: Amstel Xlight. With 90 calories, 2 grams of carbs, 4.2 percent alcohol by volume and 4 international bittering units, Amstel Xlight is a sessionable, premium quality light beer with a full beer flavor not expected from a light beer, the company says. The new product, which launched March 1 in Arizona, Texas, and Boston, Mass.,is available in six-pack bottles, 12-pack cans and bottles, and a 24-ounce single-serve can.
New line builds on innovation, success of Not Your Father’s
February 28, 2017
Beginning March 1, Wauconda, Ill.-based Small Town Brewery, the makers of Not Your Father’s Root Beer, will introduce a new collection of artisanal brews that put a fresh spin on three classic American flavors. The new lineup includes Not Your Mom’s Apple Pie, Not Your Mom’s Strawberry Rhubarb and Not Your Mom’s Iced Tea.
Breakthru Beverage South Carolina, Ridgeway, S.C., will introduce select craft beers to its portfolio, beginning with Louisville, Ky.-based Goodwood Brewing Co. This represents Breakthru South Carolina’s first expansion into the beer marketplace, it says.
Integrated campaign includes sweepstakes, mobile app
February 24, 2017
Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.
Brand offers sweepstakes, chance to win trip to Mexico
February 15, 2017
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard patios, the 360-degree program features national TV advertising, media partnerships and a national sweepstakes.
Tradeshow and convention to take place March 27-29
February 15, 2017
Taking place March 27-29, 2017, at the Las Vegas Convention Center, Las Vegas, the Nightclub & Bar Convention and Trade Show will continue to bring the latest technologies, products and strategies for hospitality professionals in the bar, restaurant and nightlife space to the forefront.