Energy Drinks & Shots

Feel Natural Energy’s Sleek cans

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 Nurish Brands Inc. launched its new Feel Natural Energy sparkling energy drink in 10.5-ounce Rexam Sleek cans.  


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Kick Energy Drink

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Imported into the United States by Dolce Beverage Group LLC, Kick Energy Drink is sweetened with a blend of sucrose, glucose and fructose, resulting in a less sweet aftertaste compared with leading energy drinks, the company says.


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Pyure O.E.O. energy shots

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Pyure Brands will launch a zero-calorie organic energy shot under the name of Pyure Organic Energy Optimization, or O.E.O. for short.


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Up Close With: Multi-Flow Industries

By Stephanie Cernivec
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 Seventy-five years ago, Multi-Flow Industries was a family business that delivered fountain sodas up and down the streets to customers in Philadelphia.  


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Private label shows split results in different categories, channels

By Jessica Jacobsen
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 Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).  


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Red Bull’s extreme skydiving

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 It’s common for brands to sponsor racecar drivers and events; however, sponsoring a 128,100-foot skydive mission takes brand associations to a whole new level. On  


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A new meaning for ‘martial arts’

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 Xyience Xenergy hosted an art show featuring work from prominent members of the mixed martial arts community at XenArt: The Energy of Art on Aug. 31 in Las Vegas.  


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Energy drinks adopt characteristics of other categories

By Stephanie Cernivec
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In the world of science fiction, fantasy and mythology, shape shifters have the ability to take on the appearance of another person, creature or entity. 


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2012 State of the Industry: Energy Drinks

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 The non-aseptic energy drink category reported more than $6.9 billion in sales for a 19.4 percent increase for the 52 weeks ending April 15 in U.S. supermarkets, drug, gas, convenience and mass merchandise retailers, excluding Walmart, according to Chicago-based market research firm SymphonyIRI Group.  


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Killer Buzz redesign

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 Killer Buzz energy drinks, now known as KLR BZ, were redesigned with new graphics that correspond with its new tagline, “Stick that in a can and drink it.”  


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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